This year, the “Falken says tanks” promotional campaign is celebrating its 10th anniversary. This highlight is a welcome occasion for continuing the successful campaign with something special: the campaign is to continue into the new year, extending to January and February, in Germany.

Tyre brand commits to two Porsche 911 GT3 R as it celebrates a decade of racing Porsche at the Nordschleife

"We are fighting the ring, the weather, the virus" is the message of this year's 24h race film, which Falken will release on its social media channels in December.

Dado que las grandes reuniones navideñas en persona no son posibles este año, Falken Tyre Europe ha planeado una sorpresa especial para sus empleados europeos.

“All-round talent with good driving characteristics in all weather conditions, balanced steering behaviour and short snow braking distances”

Falken’s parent company, Sumitomo Rubber Industries (SRI) has begun proof of concept testing for its new tyre pressure management solution that enables the remote monitoring of tyre pressures and temperatures, which will be crucial for the safe operation of autonomous vehicles.

The digital marketing specialist Pixelgenau and we have been honoured with the German Design Award 2021 in the “Special Mention” category for the sales campaign “Falken says tanks”.

Falken Tyre Europe ha llegado un acuerdo con dos de los equipos de fútbol más importantes de LaLiga y de la Bundesliga alemana, Atlético de Madrid y Borussia Mönchengladbach, para prorrogar su colaboración con ambos clubes durante la temporada actual 2020/21.

"Convincing driving characteristics on snowy and wet slopes; quiet rolling noise" are strengths that the independent testers of AUTO BILD Sportcars magazine attested to the Falken EUROWINTER HS01 in its recent winter tyre test in issue 11/2020.

In the major all-season tyre test by AUTO BILD magazine, the Falken EUROALL SEASON AS210 was awarded the accolade of “exemplary”, coming in at fifth place in a total of 32 tested tyres, thereby securing its place among the top ten all-season tyres in the 205/55R16 size.

Once again Falken has proven the reliability of its performance tires and finished the toughest endurance race under the most difficult conditions: 10th and 11th place at the 48th ADAC TOTAL 24h-Race 2020 at Nürburgring.

This year, the ADAC TOTAL 24h race at the Nürburgring is taking place under special circumstances. For the first time in the almost 50-year history of the classic endurance event, it was necessary for the race to be postponed from its original timeslot in May to a new date. The waiting is now over: from 24th until 27th September, what may be the most unusual 24h race in history is set to take place

Having been awarded the accolade of recommended product in the latest tyre test by the Austrian Automobile, Motorcycle and Touring Club (ÖAMTC, in cooperation with ADAC and STC), the current Falken EUROWINTER HS01 is one of the most solid winter tyres for passenger cars. This result also puts it ahead of some of the leading products. In a test field with a total of 15 candidates in the wide-ranging 205/55 R16H format for compact cars and vehicles in the lower mid-range category, the Falcon EUROWINTER HS01 achieved sixth place.

Precautionary Covid-19 measures preclude Thomas Preining and Matteo Cairoli from joining Falken this weekend

As the first ever European tyre brand to do so, we have been nominated with our film for the “International Motor Film Awards 2020” which are going to be presented at the end of November in London

For the tenth time in succession, Falken is launching its “Falken says tanks” sales promotion campaign in Germany and Austria as well as other core European markets of the tyres brand. From 15th September until 30th November 2020, customers in participating stores will receive a prepaid card for refuelling and shopping if they buy Falken winter- or all-season tyres.

Simple to administer five-year guarantee provides compelling reassurance to customers

Some 25 of the world’s best athletes from ten nations are all set to meet at the big Audi Nines Mountain Bike Event, which is taking place from 7th until 12th September 2020 at the Ellweiler Quarry, Birkenfeld in the Hunsrück region of Germany.

A 14th place and a technical failure are the result for Falken at the "ROWE 6-Stunden ADAC Ruhrpokal-Rennen" on the Nürburgring. Nevertheless the team draws a positive balance.

También en esta temporada, Falken se adapta a las necesidades de los conductores de turismos y SUV, que demandan neumáticos de invierno seguros, si bien ha ampliado su catálogo de dimensiones de neumáticos de invierno con muchas dimensiones más. Esto también se aplica a los neumáticos para todo el año de Falken, que ofrecen seguridad y rendimiento no solo en invierno, sino durante todo el año.

First class win for Max Kruse Racing on its debut on Falken highlights ability to switch easily and be competitive with AZENIS race tyres

With the coronavirus pandemic putting visits to dream destinations on hold, Falken Tyres is inviting its social media followers on a special journey with its new “Pass the Wheel” campaign. Three beautifully shot videos will take them on a virtual road trip along some of Europe’s most beautiful roads and passes, travelling from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The Pass the Wheel trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

Falken Tyre Europe, la filial europea de Sumitomo Rubber-Industries Ltd., el quinto mayor fabricante de neumáticos del mundo, ha iniciado una gran campaña de promoción en sus mercados más importantes del sur de Europa desde el 1 de julio de 2020: en Italia, España y Grecia damos el primer paso del nuevo programa de afiliados, la nueva red denominada Falken Zone.

After a night shift from Saturday to Sunday, Falken was rewarded with a double finish at the third race of the Nürburgring Endurance Series (NLS) last weekend.

The second round of the Nürburgring Endurance Series season did not go as planned for Falken today.

Falken equips all of Hochtaunus DRK’s emergency vehicles

The season start of the Nürburgring Endurance Series (NLS) was a very special one. After an eight-month break, the engines finally roared again. Surprisingly in the grid: The Falken Porsche 911 GT3 R with Christian Engelhart and Dennis Olsen, who crossed the finish line in eighth place.

Surprise addition to NLS1 field with Christian Engelhart and Dennis Olsen driving Falken’s #3 Porsche Fans will have access to live onboard stream via Falken’s social media

Falken will field brace of 911s in official NLS test session since restrictions lifted and confirms it will race at NLS2 and 3 on July 11th/12th

The leading Italian independent consumer organisation published the results of its summer tyre test in its monthly magazine

Falken’s dealers continue to be supported by the brand as it extends the "Falken sagt Tanke" sales campaign until 15th June 2020.

Puesto que la carrera ADAC TOTAL 24h en el Nürburgring se ha aplazado a septiembre, la entusiasta comunidad de fans de Falken ha pensado en diferentes retos para que los pilotos de Falken los resuelvan en casa ante una cámara en lugar de enfrentarse al «infierno verde». Además de los pilotos de carreras de Falken Peter Dumbreck, Klaus Bachler y Martin Ragginger, también se enfrentarán a esta serie de retos de la 24in24 (que van desde dibujar el Nordschleife con los ojos vendados hasta bailar e incluso enfrentarse a un reto de limpieza del hogar) los pilotos de Porsche Dirk Werner y Sven Müller, así como los «drifters» profesionales James Deane, Rohan van Riel y Mark Vissers. Estos vídeos se mostrarán durante la cita original del evento, entre el 23 y el 24 de mayo de 2020.

Sumitomo Rubber Industries develops technique deemed “a major step toward” in solving long-standing odour issues surrounding natural rubber

With the lockdown restricting how much we can use our cars for extended periods, tyre brand Falken suggests some quick tips to prevent damage that can occur during longer lay ups.

Falken is once again launching its “Falken says tanks” promotion this spring and is supporting its dealers in the European core markets with its proven sales campaign: End customers who buy a set of Falken summer tyres from 16 inch summer treads AZENIS FK510, AZENIS FK510 SUV, LINAM VAN01, ZIEX ZE310 ECORUN, ZIEX ZE914, WILDPEAK AT or new addition to the Falken portfolio SINCERA SN110 between 15. March and 31. May 2020 will receive a prepaid card for refuelling and shopping. For example, customers in Germany and Austria receive a Shell prepaid card with a credit balance of 20 Euro.

Por cuarta vez consecutiva, un neumático de verano de Falken ha obtenido la denominación de «Ejemplar» en la gran prueba de neumáticos de verano de Auto BILD. El modelo puntero de Falken en el segmento del ultraalto rendimiento, el AZENIS-FK510, obtuvo este año un séptimo puesto, asegurándose otra vez el estar en el «Top Ten» de los neumáticos de verano probados.

Instead of Christmas presents for customers, Falken decided last year to support an Offenbach-based non-profit organisation with a donation. Thus "Von Herzen zu Herzen gemeinnützige GmbH" was pleased to receive a donation cheque of 5,000 Euros, which was symbolically presented today by Markus Bögner, COO and President of Falken Tyre Europe GmbH, to the founder and managing director of the organisation, Dirk Lünzer.

Sumitomo Rubber Industries & Ibaraki University establish technique to selectively observe individual materials within tyre rubber to help develop new generation of tyres

“In the Azenis FK510 SUV, Falken is launching an all-round successful tyre that produces a secure, very agile feel on all road conditions.” This is the assessment of the independent testers of Gute Fahrt magazine in their summer tyre test, which this year is focusing on SUV tyres.

Se siente como en casa en cualquier entorno, tanto en la ciudad, por carreteras secundarias y autopistas como por terrenos ligeros. Es el nuevo modelo de la serie A1 de Audi: El Audi A1 citycarver, disponible desde el otoño de 2019.

El nuevo Falken Sincera SN110 es un producto ecológico: ahorra energía gracias a su baja resistencia de rodadura y ofrece una excelente comodidad en la conducción. Al mismo tiempo, sienta nuevas bases en cuanto a propiedades de marcha. De este modo, el neumático ofrece una transición de dirección muy directa y recorridos de frenado cortos. Ambas cosas sirven para la seguridad en el tráfico y de los ocupantes del vehículo. La novedad estará disponible en la temporada de cambio de equipamientos, en la primavera de 2020, en numerosas dimensiones.

Tyre brand Falken has confirmed its 2020 motorsport plans, announcing it will run a pair of the latest specification GT3 Porsche 911 GT3 R in both the Nürburgring Endurance Series (formerly known as the VLN) and the Nürburgring 24h race. Falken Motorsports race team, run by Schnabl Engineering for the tenth consecutive year, has ordered a new 991.2 chassis to run alongside its 2019 Porsche. Both cars will be identical in specification.

20 Years, 20 Stories is the new film by Falken Tyres that will celebrate its premiere with 60 guests at a Frankfurt cinema this Friday.

The tyre brand Falken will present two new tyres at the industry event Auto Mässan, which takes place from 15 to 18 January 2020 in Gothenburg.

The test track that Sumitomo Rubber Europe GmbH (SREU) put into operation in Arnemark, northern Sweden, in December comprises two groomed snow areas, each approx. 15,000 m2, about three times the size of a football pitch, two snow handling courses, each 1,600 metres long, and a 600 metre long ice handling track.

Sumitomo Rubber Industries Ltd. ha desarrollado una nueva tecnología basada en la inteligencia artificial con la que es posible realizar predicciones fiables sobre las propiedades de las nuevas fórmulas de caucho a partir de indicadores clave en conjunción con datos de análisis avanzados de la estructura interna de las mezclas de caucho.

Sven Müller’s and Patrick Pilet’s joy in their hard-won second place at the VLN Endurance Championship at the Nürburgring was to be short-lived, after a misdemeanour in a “Code 60 Zone” triggered a subsequent time penalty for Falken, relegating them from second to seventh place.

The Irish drift master defends both his Formula Drift and Drift Masters European titles to be crowned double champion yet again

Sven Müller and Patrick Pilet to share Falken’s Porsche in final 2019 VLN round

Falken rounded off the 2019 jubilee season with sixth place for Klaus Bachler and Martin Ragginger in the #4 Porsche 911 GT3 R, and tenth place for Peter Dumbreck, Alexandre Imperatori and Sheldon van der Linde in the #3 BMW M6 GT3.