News


Consejos Técnicos para Neumáticos de Camión y Autobús de Falken ahora disponibles en numerosos idiomas

Los «Consejos técnicos para neumáticos de vehículos comerciales y autobuses», que Falken Tyre Europe GmbH distribuyó a sus clientes en inglés en toda Europa el verano pasado, están ahora disponibles en numerosas versiones lingüísticas. A partir de ahora, los clientes registrados podrán descargar los populares consejos en la tienda web B2B, así como en el centro multimedia, en inglés, alemán, español, polaco, italiano y griego.

Falken ready for the 24-hour marathon in the Green Hell

One of the most sensational motorsport spectacles of the year is heading to the starting grid: this year's 24-hour race on the Nürburgring-Nordschleife will start on May 20th. Once again, the teal and blue race cars from Falken are entered for the race: two Porsche 911 GT3 R Type 992 cars aiming for victory.

We are expanding our presence in virtual motorsport

Nürburgring, Watkins Glen, Spa, Le Mans or Fuji? Get ready for a virtual journey to some of the most spectacular circuits in the world with our new Esports activation. Falken will partner with Dörr Esports and create an official Falken Esports team. We kick off our campaign with the "24h of Nürburgring" - a highly anticipated event on iRacing’s Special Events calendar that takes place one week before the ‘real’ 24-hour race.

Falken donates 5 x 1,000 euros to local initiatives in Offenbach

Falken Tyre Europe GmbH traditionally places considerable emphasis on social responsibility and diversity at the local level. In this context, as in previous years, Falken is once again supporting good causes in its local region and making five 1,000 euros donations to five charities in Offenbach.

Sumitomo Rubber Technology awarded tyre industry's highest prize

Results from Sumitomo Rubber Industries Ltd’s (SRI) research into producing a sustainable and reliable alternative to natural rubber from tomato enzymes, for future car tyre applications, have rewarded the company with the coveted 2023 "Tire Technology international Award for Innovation and Excellence".

GetSpeed RaceTaxi takes off with Falken

Full throttle through the “Grüne Hölle” - this is a new motto of GetSpeed. The exclusive RaceTaxi for the Nürburgring Nordschleife will be blue and turquoise in future - a clear signal for the new partnership with tyre brand Falken.

Double is better: two times “very good” for Falken in the AMS tyre test

In the spring of 2023, two models of summer tyre from Falken were once again able to convince in the press, achieving excellent test results. In the latest product comparison by trade magazine “auto motor und sport”, both the Falken AZENIS FK520 and the brand new Falken e. ZIEX were awarded the top rating of “very good”.

Falken says fill up: how to get your fuel voucher

Whether it’s ultra-high performance, high performance or off-road tyres from Falken: Falken products are popular, not only because of their quality, but also due to their superb price-performance ratio. And Falken is now offering more in addition to its competitive prices

Falken’s parent company Sumitomo Rubber Joins GDSO to align with industry standards for tyre traceability

Falken’s parent company Sumitomo Rubber Industries, Ltd. (SRI) is pleased to announce it has joined GDSO (the Global Data Service Organisation for Tyres and Automotive Components), an international not-for-profit organisation working to standardise data related to tyres and define solutions for accessing and exchanging tyre data. The tyre industry has been working to establish individual tyre identification and management starting with truck and bus tyres. As a member of GDSO from January 2023, the Sumitomo Rubber Group will be working to further these efforts while aligning with industry standards.

Falken ZIEX ZE310 ECORUN convinces in the ADAC summer tyre test

The Falken ZIEX ZE310 ECORUN was recently rated very positively in an exceptionally large-scale, independent test by the General German Automobile Club (ADAC): the results of the ADAC summer tyre test once again provide confirmation of the excellent work of the engineers and developers at Falken.

Falken, colaborador oficial del Mundial de Balonmano masculino de la IHF en Polonia y Suecia en 2023

Falken Tyre Europe es colaborador oficial del Mundial de Balonmano masculino de la IHF, que se celebrará del 11 al 29 de enero de 2023 en nueve sedes repartidas entre Suecia y Polonia. La colaboración ha sido gestionada por la agencia de marketing deportivo SPORTFIVE, que ha asumido la responsabilidad por la comercialización en exclusiva de los derechos de marketing y de medios de todos los mundiales de la IHF hasta 2031.

Falken amplía la campaña de vales de combustible para el invierno

Falken amplía su popular campaña de invierno de tarjetas de combustible hasta el 15 de diciembre. Lanzada en septiembre, bajo el eslogan “FALKEN LE DA LAS GRACIAS”, la campaña para este invierno recompensa a los clientes de 12 mercados europeos con una tarjeta prepago de combustible canjeable por combustible o por productos de la tienda. Además, entre los participantes se sortearán premios por valor de más de 15.000 euros.

EQUIP AUTO PARIS 2022: Falken presents its current portfolio and is ready for e-mobility

From 18th – 22nd October 2022, with a 100 square metre booth, Falken is attending the EQUIP AUTO 2022 trade fair in Paris, France, where it will present several highlights from its wide range of tyres for passenger cars, SUVs, commercial vehicles and HGVs. Falken is owned by Sumitomo Rubber Industries Ltd., which is based in Japan and the fifth largest tyre maker in the world, with sales of over 116 million tyres per year.

A “Good” rating for the Falken EUROALL SEASON AS210 in the all-year tyre test by AUTO BILD ALLRAD

“Dynamic handling with precise lateral guidance and short braking distances on wet surfaces, good aquaplaning characteristics and a competitive price”: such are the attributes with which the Falken EUROALL SEASON AS210 achieved a test rating of “Good” in the AUTO BILD all-year tyre test, which was published in issue 10/2022. Eleven all-year tyres in the 225/50 R 18 dimension were put to the test on a BMW.

Falken is prepared for the future with a new management structure

Falken Tyre Europe GmbH has introduced a new management tier, with which the company is taking the growth of recent years into account and ensuring that Falken can continue to respond quickly and efficiently to both the changes in the market and the requirements within the organisation at the same time.

Historic victory for Falken Motorsports at the 12-hour race at the Nürburgring

Awesome performance by Falken Motorsports at the 12-hour race at the Nürburgring-Nordschleife: Joel Eriksson, Sven Müller, Jaxon Evans and Alessio Picariello win the newly created season highlight of the Nürburgring Endurance Series in the #3 Falken Porsche 911 GT3 R. Ayhancan Güven, Côme Ledogar, Klaus Bachler and Martin Ragginger complete the team success with a sixth place in the sister car.

Falken offers another great staff benefit: supplementary private insurance

Falken Tyre Europe GmbH is seeking to strengthen staff loyalty even further by offering supplementary company health insurance. The supplementary insurance gives the Falken workforce private patient care in the event of illness, and the agreed company health insurance policy terms also cover the costs of a wide range of screening.

Successful experiment opens the door to bioengineering with natural rubber

Sumitomo Rubber Industries Ltd., the parent company of Falken, and other research institutions in Japan have developed a process resulting in the further utilisation of the resource of natural rubber and therefore the development of new versions of rubber which also contribute to the properties of the overall tyre performance.

Sumitomo Rubber Industries wins “Tire Technology of the Year Award” for “Performance Sustaining Technology”

Falken Tyres’ parent company Sumitomo Rubber Industries, Ltd (SRI) has won the “Tire Technology of the Year Award” at the Tire Technology International Awards for Innovation and Excellence. SRI’s “Performance Sustaining Technology”, which makes use of hydrogenated polymer to extend tyre life, was recognised at the event in Hannover, with the award presented to Dr Bernd Löwenhaupt, SRI Europe’s managing director.