News


Falken to cooperate with Max Kruse Racing in 2021

Falken is expanding its motorsport engagement and will partner with Max Kruse Racing in the new season. In addition to the two Porsche 911 GT3 R, a VW Golf GTI TCR #10 will carry the iconic Falken Motorsports colours and will be driven by Benjamin Leuchter and Andreas Gülden.

“Tanks” campaign to continue in January and February 2021

This year, the “Falken says tanks” promotional campaign is celebrating its 10th anniversary. This highlight is a welcome occasion for continuing the successful campaign with something special: the campaign is to continue into the new year, extending to January and February, in Germany.

Falken mantiene su apuesta por el fútbol

Falken Tyre Europe ha llegado un acuerdo con dos de los equipos de fútbol más importantes de LaLiga y de la Bundesliga alemana, Atlético de Madrid y Borussia Mönchengladbach, para prorrogar su colaboración con ambos clubes durante la temporada actual 2020/21.

In 2020, FALKEN is playing an increasing role in the 24-hour race, whether virtually, on TV or live from the circuit

This year, the ADAC TOTAL 24h race at the Nürburgring is taking place under special circumstances. For the first time in the almost 50-year history of the classic endurance event, it was necessary for the race to be postponed from its original timeslot in May to a new date. The waiting is now over: from 24th until 27th September, what may be the most unusual 24h race in history is set to take place

Falken winter tyres awarded “recommended” test review

Having been awarded the accolade of recommended product in the latest tyre test by the Austrian Automobile, Motorcycle and Touring Club (ÖAMTC, in cooperation with ADAC and STC), the current Falken EUROWINTER HS01 is one of the most solid winter tyres for passenger cars. This result also puts it ahead of some of the leading products. In a test field with a total of 15 candidates in the wide-ranging 205/55 R16H format for compact cars and vehicles in the lower mid-range category, the Falcon EUROWINTER HS01 achieved sixth place.

Falken celebrates 10th anniversary of its “Tanks” campaign

For the tenth time in succession, Falken is launching its “Falken says tanks” sales promotion campaign in Germany and Austria as well as other core European markets of the tyres brand. From 15th September until 30th November 2020, customers in participating stores will receive a prepaid card for refuelling and shopping if they buy Falken winter- or all-season tyres.

Audi Nines Mountainbike presented by Falken

Some 25 of the world’s best athletes from ten nations are all set to meet at the big Audi Nines Mountain Bike Event, which is taking place from 7th until 12th September 2020 at the Ellweiler Quarry, Birkenfeld in the Hunsrück region of Germany.

Seguridad todo el invierno con los neumáticos Falken

También en esta temporada, Falken se adapta a las necesidades de los conductores de turismos y SUV, que demandan neumáticos de invierno seguros, si bien ha ampliado su catálogo de dimensiones de neumáticos de invierno con muchas dimensiones más. Esto también se aplica a los neumáticos para todo el año de Falken, que ofrecen seguridad y rendimiento no solo en invierno, sino durante todo el año.

Falken launches new social media campaign, “Pass the Wheel”

With the coronavirus pandemic putting visits to dream destinations on hold, Falken Tyres is inviting its social media followers on a special journey with its new “Pass the Wheel” campaign. Three beautifully shot videos will take them on a virtual road trip along some of Europe’s most beautiful roads and passes, travelling from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The Pass the Wheel trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

Falken Zone, el nuevo programa de fidelización de Falken. El programa de soporte para los distribuidores de neumáticos Falken comienza en Italia, España y Grecia

Falken Tyre Europe, la filial europea de Sumitomo Rubber-Industries Ltd., el quinto mayor fabricante de neumáticos del mundo, ha iniciado una gran campaña de promoción en sus mercados más importantes del sur de Europa desde el 1 de julio de 2020: en Italia, España y Grecia damos el primer paso del nuevo programa de afiliados, la nueva red denominada Falken Zone.

Bad luck for Falken

The second round of the Nürburgring Endurance Series season did not go as planned for Falken today.

8th place for Falken at the NLS-opening at Nürburgring

The season start of the Nürburgring Endurance Series (NLS) was a very special one. After an eight-month break, the engines finally roared again. Surprisingly in the grid: The Falken Porsche 911 GT3 R with Christian Engelhart and Dennis Olsen, who crossed the finish line in eighth place.

24 retos en 24 horas – Falken Motorsports domina otros retos con la #24in24

Puesto que la carrera ADAC TOTAL 24h en el Nürburgring se ha aplazado a septiembre, la entusiasta comunidad de fans de Falken ha pensado en diferentes retos para que los pilotos de Falken los resuelvan en casa ante una cámara en lugar de enfrentarse al «infierno verde». Además de los pilotos de carreras de Falken Peter Dumbreck, Klaus Bachler y Martin Ragginger, también se enfrentarán a esta serie de retos de la 24in24 (que van desde dibujar el Nordschleife con los ojos vendados hasta bailar e incluso enfrentarse a un reto de limpieza del hogar) los pilotos de Porsche Dirk Werner y Sven Müller, así como los «drifters» profesionales James Deane, Rohan van Riel y Mark Vissers. Estos vídeos se mostrarán durante la cita original del evento, entre el 23 y el 24 de mayo de 2020.