Collection and processing of personal data
In general, the websites of Falken Tyre can be accessed without the need to provide us with any personal data.
Personal data is only collected if it is disclosed voluntarily, for example, in the context of inquiries or applications
2. Intended use of data processing
Wherever Falken Tyre processes personal data, such processing is carried out for the purposes defined in this data privacy statement.
3. Processing of personal data
Visiting our website
We record and save your computer's IP address in order to send the contents of our website visited by you to your computer (e.g. texts, pictures, and files provided for downloading, etc.) (cf. Art. 6 (1) lit. b GDPR). We also process these data to identify and pursue any misuse. Legal basis in this case is Art. 6 (1) lit. f GDPR. In this context, our legitimate interest in data processing is to ensure the due functioning of our website and the business transacted via the website.
In as far as we process your data as described above for the purpose of providing the functions of our website, you are contractually bound to make these data available to us.
We also process personal data that you provide voluntarily, e.g. when you make an inquiry or online appointment, or when you order information material or newsletters. Legal basis in this case is Art. 6 (1) lit. b GDPR. The data processed by us in this context include the data of customers, employees, and suppliers to the extent necessary for the purposes specified within the scope of this data privacy statement.
In as far as we process your data as described above for the purpose of accepting and processing your inquiry, appointment, or (newsletter) order, you are contractually bound to make these data available to us. We are unable to process your request without the data.
Where you have given your consent to the processing of personal data (cf. Art. 6 (1) lit. a GDPR), you can withdraw your consent at any time. Withdrawal of consent will not affect the lawfulness of processing based on consent up to the time of withdrawal of consent
Newsletters and use of email-marketing
With your consent, you can subscribe to our newsletter, with which we will inform and send you updates on our latest offers or services, products and partners via email.
The only requirement for sending the newsletter is your email address. The details of salutation, surname and first name are used exclusively to address you personally. In addition, we store your IP addresses and times of registration and confirmation. The purpose of the procedure is to prove your registration and, if necessary, to inform you about possible misuse of your personal data.
If you have signed up or otherwise agreed to receive newsletters or other update services, we will process your contact data that you have given to provide those services for you. The processing is based on our legitimate interests according to Art. 6 (1) (f) GDPR to pursue business development activities, or, as the case may be, for the performance of a contract according to Art. 6 (1) (b) GDPR. In other cases, we may ask you for your explicit consent under Art. 6 (1) (a) GDPR.
Cancellation / revocation: You can revoke your consent or terminate the receipt of our newsletter at any time. At the same time, your consent to sending it via inxmail and the statistical analyses will lapse. A link to cancel the newsletter can be found at the end of each newsletter.
Sending transactional emails via Amazon SES
Our service provider uses the "Amazon Simple Email Service" of the technical service provider Amazon Web Services, Inc., 410 Terry Avenue North, Seattle WA 98109, USA ("Amazon SES") to send transactional emails.
Amazon SES operates as a platform for organising, sending and receiving emails and enables the connection to various mail service providers and mail clients. When sending e-mails using Amazon SES, the data you provide (e-mail address, name data for salutation purposes, if applicable) is first transmitted to Amazon Web Services servers and then forwarded to the actual mail client for the purpose of sending. The server locations of Amazon Web Services are within the EU (Dublin, Frankfurt, Paris, etc.). In individual cases, however, data may also be transferred to Amazon Web Services, Inc. in the USA.
The legal basis for the processing of data using Amazon SES is our legitimate interest in the best possible technical organisation and handling of our email traffic as well as optimising the provision of content and deliverability pursuant to Art. 6 (1) lit. f DSGVO.
We have concluded an order processing agreement with Amazon SES ("Data Processing Addendum", viewable at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf), with which we oblige Amazon SES to protect our customers' data and not to pass it on to third parties.
4. Transfer to third parties
Sometimes we use external service providers to process your data. In these cases, the information is transferred to third parties to enable further processing. External service providers are selected carefully and audited at regular intervals to ensure protection of your data privacy.
These service providers / processors are bound by instructions. Given this, they are subject to our requirements, which include processing of your data exclusively in line with our instructions and in compliance with the applicable Data Protection Act. In particular, they are contractually bound to treat your data with strict confidentiality, and are not permitted to process data for other purposes than the ones agreed.
Data transfer to the data processor is effected on the basis of Art. 28 (1) GDPR.
We will not sell your data to third parties or otherwise share them for commercial purposes.
Beyond the above, we will transfer your personal data to prosecution authorities and, if applicable, damaged third parties without your explicit consent where this is necessary for clarifying illegal use of our services or for legal prosecution. However, such a transfer will only take place if there is concrete evidence of illegal conduct or misuse. Transfer of your data may also take place where this contributes to enforcing the conditions of use or other agreements. We are also under legal obligation to provide information to certain public bodies on request. These comprise prosecution authorities, authorities prosecuting offences punishable by a fine, and financial authorities.
The transfer of these data is based on our legitimate interest in fighting misuse, prosecuting criminal acts, and securing, asserting, and enforcing claims unless our interests are overridden by your rights and interests in the protection of your personal data, Art. 6 (1) lit. f GDPR.
5. Intended data transfer to third countries
At present, data transfer to third countries is not planned. Otherwise we will establish the required legal conditions. In particular, you will be informed of the respective recipients or categories of recipients of the personal data in line with the legal requirements.
Falken Tyre takes appropriate technical and organizational measures to protect any personal data you provide to Falken Tyre from accidental or intentional manipulation, loss, destruction, or access by unauthorized parties. This also applies to any external services purchased. We verify the effectiveness of our data protection measures and continuously improve them in line with technological development. Any personal data entered are encrypted during transfer using a secure encryption process.
This website uses Google Analytics for web analysis. This is a service provided by Google Ireland Limited ("Google"), a company incorporated and operated under the laws of Ireland (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics uses "cookies". The information generated by the cookie about your use of our website (including your IP address) will be transmitted and stored by Google. It is not excluded that data processing may take place outside the scope of EU law. Google has joined the Privacy Shield so that Google guarantees compliance with EU data protection standards.
The legal basis for processing is Art. 6 (1) f GDPR, whereby our authorization arises from the fact that, on the one hand, Falken Tyre, Offenbach, Germany, has an interest in evaluating the website data for purposes of website optimization and, on the other hand, a concerned person can reasonably foresee at the time when the personal data is collected and in view of the circumstances under which it is carried out (in particular the above-mentioned measures) that it will possibly be processed for this purpose.
Google Tag Manager
This website uses the Google Tag Manager. Google Tag Manager is a solution that allows Falken Tyre to manage website tags through a single interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personally identifiable information. The tool triggers other tags that may themselves collect data. Google Tag Manager does not access this data. If deactivation has been made at the domain or cookie level, it will persist for all tracking tags implemented with Google Tag Manager.
We use the following types of cookies:
• Essential/necessary cookies These cookies are essential for the functioning of our website. This includes, for example, issue of anonymous session IDs to summarize multiple queries to a web server, or ensuring fault-free functioning of registrations and orders.
• Functionality cookies These cookies help us to save your chosen settings or support other functions when you are navigating our website. They allow us, for example, to remember your preferred settings for your next visit or save your login data for certain areas of our Website.
• Performance/statistics cookies These cookies collect information about how you use our website (e.g. which Internet browser you use, how often you visit our website, which pages you open, or how long you stay on our website). These cookies do not store any information that enables visitors to be personally identified. The information collected with the help of these cookies is aggregated, and thus anonymous.
You can accept or decline cookies - including those used for website tracking - by selecting the appropriate settings for your browser. You can set your browser to notify you when you receive a new cookie, or to decline cookies altogether. However, if you choose to decline cookies you may not be able to use all the features of our website (e.g. for purchasing orders). Your browser also offers you the option to delete cookies (e.g. via the Clear Browsing History function). For further information, please refer to the user help function under Settings in your web browser.
9. Embedding of social plugins
Our website uses buttons for the following social Networks
• facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA • Google, Google Ireland Limited Gordon House, Barrow Street, Dublin 4, Irland • Twitter, Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA • Xing, XING AG, Gänsemarkt 43, 20354 Hamburg, Deutschland • YouTube, LLC, 901 Cherry Ave., San Bruno CA 94066, USA • LinkedIn, LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA
The buttons show the logos of the individual social networks. However, the buttons are not standard social plugins, i.e. plugins provided by social networks, but links with button icons. These buttons are only activated by deliberate actions (clicking). As long as you do not click the buttons, no data will be transferred to the social networks. By clicking the buttons, you accept communication with the servers of the social network, thereby activating the buttons and establishing the link.
Once clicked, the button functions as a share plugin. The social network then obtains information about the site you have visited, which you can share with your friends and contacts. You need to be logged in to “share” information. If you are not logged in, you will be forwarded to the login page of the social network you have clicked, thereby leaving the pages of https://www.falkentyre.com/en. If you are logged in, your “like” or recommendation of the article in question will be transmitted.
When you activate the button, the social networks will also receive the information that you accessed the respective page of our website and when you did so. In addition, information such as your IP address, details about the browser you used, and your language settings may be transmitted. If you click the button, your click will be transferred to the social network and used according to their data policy.
When you click the button we have no control over the data collected and the data-processing operations. We are not responsible for this data processing, nor are we the “controller” as defined in the GDPR. Neither are we aware of the full extent of data collection, its legal basis, purposes and storage periods. Given this, the information provided here is not necessarily complete.
As far as we know, these providers store these data in user profiles which they use for advertising, market research and/or demand-oriented website design. This type of analysis is performed (also for users who are not logged in) to present demand-oriented advertising and inform other users of the social network of your activities on our website. You have the right to object to the creation of these user profiles. To exercise your right of objection, please contact the relevant provider.
Please consult the information provided by the following social media sites for details of the purpose and scope of data collection and of further processing and use of the data by the respective social network, and for your rights and privacy settings:
• Facebook: http://www.facebook.com/about/privacy • Google: http://www.google.com/intl/de/policies/privacy • Twitter: http://twitter.com/privacy • Xing: https://www.xing.com/privacy • youtube: http://www.youtube.com/t/privacy_at_youtube • LinkedIN: http://www.linkedin.com/static?key=privacy_policy&trk=hb_ft_priv
If you do not wish social networks to obtain data about you, do not click the button.
10. Online presences in social media
Falken Tyre maintains several online presences within social networks and platforms, such as Facebook, Twitter, youtube, Xing and LinkedIn, in order to be able to communicate with active users there and to inform them about our service portfolio. Falken Tyre uses the technical platforms and services offered by the operators. In social networks and on other external platforms the data protection regulations of the operators apply, even though we publish information and maintain presences there.
We would like to point out that you use the services of the social networks and platforms offered here as well as their functions under your own responsibility.
This applies in particular to the use of interactive functions (e.g. commenting, sharing, rating etc.). The data collected about you in this context will be processed by the platform operators and, if necessary, transferred to countries outside the European Union. Which information the operators receive and how these are used, describe the respective data protection guidelines in general form. On the individual platforms you will also find information on how to contact the operators and on the setting for advertisements.
• Facebook: www.facebook.com/about/privacy • Google: www.google.com/intl/de/policies/privacy • Twitter: twitter.com/privacy • Xing: www.xing.com/privacy • youtube: www.youtube.com/t/privacy_at_youtube • LinkedIn: www.linkedin.com/static
In which way the social network operators use the data from the visits of the respective pages for own purposes, to what extent activities on the pages are assigned to individual users, how long these data are stored and whether data from a visit of the respective page are passed on to third parties, is not conclusively and clearly named by the operators and is not known to us.
• Facebook Insights
Objection against the processing can be made via the following link www.facebook.com/settings.
Further information can be found on Facebook at the following link: de-de.facebook.com/help/pages/insights
• Facebook Pixel
Furthermore, Facebook uses the remarketing tool „Facebook Pixel“, a service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. This function is used to display interest-based adverts (“Facebook ads”) to visitors when they visit the website. For this purpose, Facebook's remarketing tag has been implemented on this website. The tag establishes a direct connection to the Facebook servers when you visit the website. This information is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account. https://www.facebook.com/business/help/742478679120153?helpref=search&sr=3&query=pixel
• Twitter Analytics
It’ a service provided by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. Twitter Analytics stores and processes information about your behaviour on our online presences within social media. Twitter Analytics uses, among other things, cookies that are stored locally in the cache of your browser and which enables the analysis of your use of social media platforms. https://twitter.com/personalization
• Adobe Marketing Cloud
• Google Analytics & Google Conversion Trackings
• Adobe Marketing Cloud
• Facebook Pixel
Xing uses the remarketing tool „Facebook Pixel“, a service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. This function is used to display interest-based adverts (“Facebook ads”) to visitors when they visit the website. For this purpose, Facebook's remarketing tag has been implemented on this website. The tag establishes a direct connection to the Facebook servers when you visit the website. This information is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account. https://www.facebook.com/business/help/742478679120153?helpref=search&sr=3&query=pixel
• Facebook Pixel
LinkedIn uses the remarketing tool „Facebook Pixel“, a service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. This function is used to display interest-based adverts (“Facebook ads”) to visitors when they visit the website. For this purpose, Facebook's remarketing tag has been implemented on this website. The tag establishes a direct connection to the Facebook servers when you visit the website. This information is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account. https://www.facebook.com/business/help/742478679120153?helpref=search&sr=3&query=pixel
• Nielsen NetRatings
Nielsen NetRatings is provided by Nielsen GmbH, Lindwurmstraße 10, 80634 Munich and is an Internet tracking service for measuring and analyzing consumer behavior. You can object to the collection or evaluation of your data using this tool by downloading or setting and saving the opt-out cookie available under the following link: http://www.nielsen.com/us/en/privacy-statement/digital-measurement.htm
AppNexus is provided by von AppNexus Inc., 28 W 23rd Street, 4th floor, New York, NY - 10010, USA and is a tool for web analysis and interest-oriented advertisement. You can object the collection and evaluation of your data here: https://www.appnexus.com/en/company/platform-privacy-policy-de.
• Eloqua Tracking
• Twitter Analytics & Twitter Ads
Twitter Analytics is a service provided by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. Twitter Analytics stores and processes information about your behaviour on our online presences within social media. Twitter Analytics uses, among other things, cookies that are stored locally in the cache of your browser and which enables the analysis of your use of social media platforms. Twitter Ads enables target-oriented campaigns. https://twitter.com/personalization
• Facebook Insights
When visiting our Facebook page, Facebook (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA) collects your IP address and other information available on your device via cookies. This information is used to provide the operator of a Facebook fanpage with statistical information about the use of this page. Facebook provides more information on this under the following link http://de-de.facebook.com/help/pages/insights
• Google Analytics
Infusionsoft is a program for preparing, creation and executing targeted marketing campaigns. The operator of Infusionsoft is Infusionsoft Inc, 1260 p. Spetrum Blvd, Chandler, AZ 85286, USA. The software makes it possible to link statistical data and network behaviour of individual users with the contact data of specific persons for marketing purposes. If you install a deactivation add-on for your web browser, you can object to the collection of your data. https://www.infusionsoft.com/legal/privacy-policy
• DoubleClick Floodlight
DoubleClick Floodlight is a service provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. DoubleClick Floodlight-cookies enable enable us to understand whether you complete certain actions on the social media platforms after viewing a display/video ad on Google or other platforms via DoubleClick or clicking through. DoubleClick uses this cookie to understand the content you have interacted with on our websites in order to send you targeted advertising later. https://support.google.com/ds/answer/2839090?hl=en
• Facebook Insights
Through Facebook Insights, a service provided Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA, Facebook collects, among other things, your IP address and other information available on your PC in the form of cookies. This information is used to provide statistical information about the use of the respective site. Facebook provides more information on this under the following link: http://de-de.facebook.com/help/pages/insights
Further information regarding MediaMind data protection can be found at http://www.mediamind.com/privacy-policy
You can disable the MediaMind cookies here http://www.networkadvertising.org/choices/.
11. Use of Google maps
This website uses Google Maps, a map service of Google Ireland Limited ("Google"), to display an interactive map. Google Ireland Limited ("Google"), is a company incorporated and operated under the laws of Ireland (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
Through the use of Google Maps, information about your use of this website (including your IP address) may be transferred to a Google server in the United States of America and stored there. Google will transfer the information obtained through Google Maps to third parties if this is required by law or if third parties process these data on behalf of Google.
By using this website and not disabling java, you agree with the collection, processing and use of the automatically collected data and the data entered by you (including your IP address) by Google, one of its representatives or third-party providers.
In-depth information about transparency and choices, as well as the data protection policy, can be found at the Google Privacy Center: https://policies.google.com/privacy?hl=en
12. Online Application
On our careers site, you have the chance to apply online for advertised positions or to submit a prospective application. If you make use of this option, a new window opens with an application form. This form is provided by the online application service umantis, Haufe Service Center GmbH, Munzinger Straße 9 79111 Freiburg. An order processor agreement is concluded with umantis. Once the online application process has been completed, Umantis transfers your data to Falken Tyre, where it is stored for further use.
We store your application data for the duration of the review of your application. If your application is not successful or if you withdraw your application, your application data is deleted after a maximum of 6 months, unless you have expressly agreed to longer storage. If your application is successful, the data provided to us by you via the application system is processed further with a view to your future employment by our company. The legal basis is Art. 6 (1) a, b and f GDPR as well as Section 26 BDSG.
If you do not provide us with the necessary personal details, this has no negative consequences for you. However, incomplete or incorrectly filled in applications are not considered. If your personal details are not provided, the application unfortunately cannot be submitted and is therefore deleted.
13. Competitions and petrol station offers
For participation and in order to provide you with corresponding customer advantages, it is necessary that your personal data transmitted as part of participation be processed.
We use your personal data only for orderly participation in our competitions and petrol station offers (see terms and conditions of participation). Here, consent is obtained pursuant to Art. 6 (1) point (a) GDPR. The requirements for the consent pursuant to Art. 7 (1-4) GDPR are correspondingly fulfilled.
The personal data related to our competitions and petrol station offers collected in the participation form are used exclusively for the implementation of the campaign and are deleted immediately once the winners have been chosen and upon successful handover of the winnings or the petrol station voucher. In particular, the data is not used for later advertising purposes, unless a separate consent was issued for the sending of the newsletter. No automated decision-making or profiling takes place. If you have consented to the processing of personal data (cf. Art. 6 (1) point (a) GDPR), you can withdraw your consent at any time, without the legality of the processing that has taken place up to the withdrawal due to the consent being affected.
14. Standard periods for deletion of data
Legislation has defined numerous data storage periods and obligations. At the end of these periods, the relevant data will be routinely deleted. Data that are not affected by the above storage periods and obligations are deleted or anonymized as soon as the purposes defined in this data privacy statement no longer apply. Unless this data privacy statement includes other deviating provisions for data storage, we will store any data we collect for as long as they are required for the above purposes for which they were collected.
15. Other data use and deletion
Any further processing or use of your personal data will generally only be carried out to the extent permitted on the basis of a legal regulation or where you have consented to data processing or data use. In the case of further processing for other purposes than the ones for which the data were originally collected, we will inform you about these other services and provide you with all other significant information before further processing.
16. Misuse detection and prosecution
Information for the detection and prosecution of misuse, in particular your IP address, will be kept available for a maximum of 7 days. The legal basis in this respect is Art. 6 para. 1 lit. f DSGVO. Our legitimate interest in the retention of data for 7 days is to ensure the proper functioning of our website and the transactions conducted over it, and to be able to ward off cyber attacks and the like. We may use anonymous usage information to design our website to meet your needs.
17. Rights concerning the processing of personal data
Right of access On request, you have the right to obtain information from us about the personal data concerning you and processed by us, to the extent defined in Art. 15 GDPR. You can send your request either by mail or email to the addresses given below.
Right to rectification You have the right to require us to rectify any inaccurate personal data concerning you without undue delay (Art. 16 GDPR). For this purpose, please contact the address given below.
Right to deletion Where the legal reasons defined in Art. 17 GDPR apply, you have the right to immediate deletion (“right to be forgotten”) of personal data concerning you. These legal reasons include: the personal data are no longer necessary for the purposes for which they were processed, or you withdraw your consent, and there are no other legal grounds for processing; the data subject objects to the processing (and there are no overriding legitimate grounds for processing––does not apply to objections to direct advertising). To assert your above right, please contact the contact address given below.
Right to restriction of processing If the criteria defined in Art. 18 GDPR are fulfilled, you have the right to restriction of processing as established in the above article of the GDPR. According to this article, restriction of processing may be called for in particular if processing is unlawful and the data subject opposes deletion of the personal data and requests the restriction of their use instead, or if the data subject has objected to processing according to Art. 21 (1) GDPR as long as it is unclear whether our legitimate interest overrides the interest of the data subject. To assert your above right, please contact the contact address given below.
Right to data portability You have the right to data portability as defined in Art. 20 GDPR. This means you have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used, and machine-readable format, and have the right to transmit those data to another controller, such as another service provider. Prerequisite is that processing is based on consent or a contract, and is carried out using automated means. To assert your above right, please contact the contact address given below
18. Right to object
You have the right to object at any time under Art. 21 GDPR to processing of personal data concerning you which is based on Art 6 (1) lit. e or f GDPR, on grounds relating to your particular situation. We will desist from processing your personal data unless we can demonstrate compelling legitimate grounds for processing which override your interests, rights, and freedoms, or unless processing is for the establishment, exercise, or defence of legal claims. To assert your above right, please contact the contact address given below.
20. Right to file a complaint with a supervisory authority
If you think that processing of personal data concerning you and carried out by us is unlawful or impermissible, you have the right to file a complaint with the supervisory authority responsible for us. You can contact this authority at
Der Hessische Datenschutzbeauftragte Postfach 31 63 65021 Wiesbaden Telefon: +49 611 1408-0 E-Mail: firstname.lastname@example.org
21. Data Protection Officer
Do you have any questions about data protection? If so, please contact our data protection officer at the responsible office:
Falken Tyre Europe Gmbh Berliner Straße 74-76 63065 Offenbach Tel: +49-(0)69-247 52 52-0 Fax: +49-(0)69-247 52 52-11 E-Mail: email@example.com