“Falken says tanks” sales campaign launches in 14 European countries
This winter, Falken is launching its “Falken says tanks” promotional campaign in 14 European countries. From 15th September to 30th November 2021, customers at participating specialist retailers will receive a Shell prepaid card with a value of € 20 for refuelling and shopping if they buy a set of Falken winter or all-season tyres in Germany, and BP vouchers which also have a value of € 20 in Austria.
The campaign is to be launched throughout Europe with numerous promotional materials at the point of sale: participating retailers can advertise their campaign with counter displays, posters and flyers in their shops. At the same time, the campaign is also to be rolled out in the high-reach online and TV environment, including the channels of the ProSiebenSat1 Media Group, and on YouTube and Google.
Among the participants in Germany and Austria, Falken will also be raffling a winter adventure trip for two worth 3,000 euros to Sápmi, Lapland, as a special prize. With a bit of luck, the winners will get to visit one of the northernmost points in Europe with the Polar Light Express.
The types of tyre, campaign periods, special prices as well as the values of pre-paid cards may vary from country to country to suit the local characteristics of each market. In addition to Germany and Austria, the participating countries include the Benelux countries, Bulgaria, Finland, France, Greece, Italy, the Netherlands, Poland, Romania, Slovenia and Spain.
“Our sales campaign is now in its tenth year, and has been more successful each year. “The increasing numbers of Falken retailers and participating countries provide the proof that the promotion hasn’t just been a success for us, but that the participating retailers have also benefited from it,” explains Markus Bögner, COO and President at Falken Tyre Europe GmbH, who is pleased with the start of the campaign. “Our tyres offer premium features at a what is practically the best price / performance balance. This has been attested to time and again by numerous independent testing institutes.”
The vouchers are available for the purchase of a set of Falken winter tyres (four tyres, starting from 16 inches*) in the EUROWINTER HS01, EUROWINTER HS01 SUV, EUROALL SEASON AS200, EUROALL SEASON AS210, WILDPEAK AT3WA, EUROWINTER VAN01 or EUROALL and SEASON VAN11 series at the participating specialist retailers.