Actualités

Falken strengthens its management team: Bettina Feldmann appointed COO

Februrary 2023 - Falken Tyre Europe GmbH has strengthened its management team with the appointment of Bettina Feldmann as chief operations officer (COO). Ms Feldmann began working in this new role on January 1st 2023 and is responsible for the operational business at Falken, which includes the Operations and Supply Chain Management divisions. She is therefore responsible for the entire process, from the procurement, logistics and warehousing, to the distribution to customers throughout Europe, as well as billing.

Bettina Feldmann has been working in the tyre industry for over twenty years and has excellent industry knowledge and wide-ranging experience in logistics, customer service and project management.

The position of COO in this form is new at Falken as among others, Markus Bögner was previously responsible for operational management in a dual role. As managing director, president and chief sales officer, Markus Bögner will now be able to increase his focus on the corporate and sales-specific management components as well as the strategic alignment of the company.

“We are very happy that we were able to appoint Ms Feldmann with her know-how, excellent industry knowledge and leadership qualities,” says Markus Bögner, commenting on her appointment. “Our customer service, supply chain and logistics teams in particular have grown very quickly in the course of our expansion in recent years. After all, we don’t just stand for an outstanding product range in the premium sector, our services are also excellent.”

The strengthening of the management team with Bettina Feldmann, who reports directly to Markus Bögner, is a further milestone in the creation of a strategic management tier which ensures Falken is well positioned for the challenges of the future.

Latest News


The new Falken 24h Race film is online: Why We Race

“Why do we race?” Why do we risk everything to chase victory? What tempts us back to the Nürburgring year after year, hoping for our moment in history? Our latest film, ‘Why We Race’ – shot during the 52nd edition of the ADAC RAVENOL 24h Nürburgring – seeks to answer these very questions.

Audi propose des pneus Falken AZENIS RS820 en option pour le nouveau modèle S3

Le nouveau modèle Audi S3 est le premier véhicule équipé d’usine avec les pneus modernes Super-Ultra-High-Performance (SUHP) AZENIS RS820 de Falken. Le véhicule sportif compact d’Audi développe désormais 333 Ch, déploie un couple de 420 Nm et offre une expérience de conduite particulièrement dynamique grâce à l’entraînement quattro de série, en particulier avec le profil haute performance innovant de Falken.

The Tire Cologne 2024: Great success for Falken

The Tire Cologne 2024 trade fair, which took place in early June, was a complete success for Falken Tyre Europe GmbH. The open and inviting stand concept attracted many visitors. Trade visitors and customers had the opportunity to see the latest range of Falken tyres on the almost 400 square meter exhibition stand and speak with specialists from Falken Tyre Europe GmbH.

Facebook