Actualités
From 1 September 2024, Daniele Picerno will take over the position of Country Manager for Italy at Falken. In his new position, he will manage the business in Italy.
Picerno has been with Falken for four years. He initially worked as a sales representative, later specialising as a key account specialist in the car trade. Before joining Falken, he held various positions in the tyre industry, which allowed him to gain extensive experience and knowledge in this sector.
‘I am delighted to have been chosen for this challenge. It makes me proud to be part of a great company like Falken, which continues to believe in and invest in its employees,’ says Picerno, the new Country Manager Italy.
In his new position, he will focus on continuing the long-standing partnership with the distributors and further expanding the Falken Zone retail network.
%20N%C3%BCrburgring.jpg "Falken to become an official sponsor of the section signs at the Nordschleife from 2025")
Falken Tyre Europe GmbH will assume the sponsorship of the section signs of the Nordschleife at the Nürburgring from January 2025. This means that 31 signs with the names of famous Nordschleife sections such as Caracciola-Karussell, Hatzenbach or Pflanzgarten will bear the Falken logo.
Falken shines once again, with the VRÖ Award in its hand at AutoZum, which took place from January 22 to 25th. AutoZum is considered one of the most important trade fairs for the automotive and aftermarket industry in Austria, where leading brands present their products and innovations.
Falken will once again be presenting a wide range of products at the AutoZum 2025 trade fair in Salzburg, Austria, which will be taking place from 22-25 January 2025. Various products from the full range of Falken tyres will be on show. A total of twelve tyres will be presented, including summer, all-season and winter tyres, in addition to all-terrain and truck tyres.