Actualités
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Falken Tyre Europe GmbH will assume the sponsorship of the section signs of the Nordschleife at the Nürburgring from January 2025. This means that 31 signs with the names of famous Nordschleife sections such as Caracciola-Karussell, Hatzenbach or Pflanzgarten will bear the Falken logo. In addition, turn 14 of the 5.148-kilometre Nürburgring Grand Prix circuit will also bear the name of the tyre manufacturer. The long high-speed right turn will be given the name "Falkenbogen" from this season onwards. The advertising measure will be clearly visible through a 240-metre-long barrier that accompanies the area in the highly visible Falken design.
The cooperation with the Nürburgring complements the recently agreed extension of the partnership between Falken and ADAC Nordrhein as organiser of the 24-hour race until 2028. A decision that underlines the deep-rooted passion for motorsport. Over the past 25 years, the company has established itself as a permanent fixture in this prestigious event. The long-standing partnership is a testament to the successful cooperation and mutual trust between Falken and the organiser.
« The sponsorship of the Nordschleife track section signs underlines the long-standing, trusting cooperation between Falken and the Nürburgring. We look forward to experiencing more successful years at the Ring, extending Falken's motorsport history and celebrating the official Falken arch from now on,’ says Dennis Wilstermann, Assistant Marketing Manager at Falken Tyre Europe GmbH.
‘Falken is one of the motorsport brands that fans feel sepecially connected to. Whether as a racing team in endurance races on the Nordschleife, as a drift team in the Nürburgring Drift Cup or at events such as the Falken Driftshow at the 24-hour race - Falken stands for motorsport passion at the Nürburgring. We are therefore very pleased about this joint commitment, which makes the Falken brand visible all year round not only on the Nordschleife but alsoon the Grand Prix circuit. The high standards of the Nürburgring brand and the Falken brand are a perfect match,’ explains Christian Stephani, Managing Director of the Nürburgring.
As is the case every year, readers await the results of the AUTO BILD tyre test with great anticipation. The AUTO BILD magazine has once again this year taken a close look at various tyres in differing dimensions and models, revealing which tyre actually delivers on its promises. The latest summer tyre test looked at more than 50 summer tyres in the dimension 225/40 R18, including the Falken ZIEX ZE320.
Falken Tyre Europe GmbH's summer promotion is taking place in 17 countries this year. Customers who purchase a set of Falken summer or all-season tires (four from 16 inches, excluding truck tires) between March 15 and May 31, 2025, will receive a fuel voucher. Participants also have the chance to win other attractive prizes, including a short holiday at a Center Parcs location of their choice for up to six people.
Falken Motorsports is starting the 2025 season with fresh vigour and drawing on a strong combination of experience and new talent. With three new additions to the driver line-up and the tried-and-tested turquoise-blue Porsche 911 GT3 R (992), the team is once again taking on the challenge of the legendary Nürburgring-Nordschleife with a brace of the race-winning car. After a total of five overall victories and several podium finishes, Falken Motorsports snatched the prestigious NLS Speed Trophy last year. The goal for 2025 is clear: to fight for top positions again especially at the 24-hour race.