Actualités
The tyre brand Falken at the industry trade fair THE TIRE COLOGNE 2026
Multi-segment expertise ranging from UUHP to commercial vehicles
Falken is reinforcing its position as a sporty, multi-segment tyre brand at THE TIRE COLOGNE 2026. The exhibition presence addresses the passenger car, off-road and commercial vehicle sectors alike, with a strong focus on the design of technical performance characteristics for use under realistic operating conditions.
A central highlight is a Toyota Supra equipped with Falken’s AZENIS RS820 UUHP tyres, showcasing the brand’s technological credentials in the high-performance road segment. In addition, Falken is presenting its current product portfolio for summer, winter and all-season applications in the passenger car segment, as well as tyres for SUVs, four-wheel-drive vehicles and light commercial vehicles.
Technical and sales representatives will be available on site to engage in professional discussions with trade visitors. Particular focus will be placed on products such as the e. ZIEX, the ZE320, the AS220 all-season tyre, and off-road models from the WILDPEAK series, including the A/T AT3WA.
The heavy-duty segment is also an integral part of the exhibition concept. For operators of heavy commercial vehicles, Falken will present robust radial tyre solutions for lorry and bus applications, including the RI151 for steering axle and trailer use, as well as the GI368, which has been specifically designed for demanding environments such as construction sites and unpaved surfaces.
“The TIRE COLOGNE is our key platform for presenting our technological expertise and the strategic development of our brands. With Dunlop and Falken, we are showcasing two clearly positioned brands that address different customer needs, while sharing a common foundation of innovation, performance and quality,” comments Thomas Langer, Sales Director Germany at Dunlop Tyre Europe GmbH.
The Falken tyre brand can be found in Hall 06.1 at Stand A-010-B019, where sister brands DUNLOP and Falken will jointly present current and new products.