Actualités
Falken shines once again, with the VRÖ Award in its hand at AutoZum, which took place from January 22 to 25th. AutoZum is considered one of the most important trade fairs for the automotive and aftermarket industry in Austria, where leading brands present their products and innovations. In addition to the broad tyre line-up, there were other highlights at the trade fair: The Association of Tyre Specialists Austria (VRÖ) once again awarded prizes to the best tyre suppliers as part of the ‘Tyre Day’.
This year, Falken secured two prizes: First place in the truck sector and third place in the car sector went to the Japanese company. Günther Riepl, Senior Sales Director Austria, Swiss & Eastern Europe at Falken, accepted the coveted prizes from James Tennant, Chairman of VRÖ, Hermann Hladky, Treasurer of VDÖ, and Peter Wondraschek, Deputy Chairman of VRÖ, and stand out against against well-known competitors.
"The sales team in Austria has done a great job and the good cooperation between our sales team in Austria and our colleagues in Offenbach has also helped us to achieve our goals over the last two years, despite some hurdles. Our progress highlights the importance of reliable and well-coordinated cooperation for a successful future. This year's awards are a testament to the outstanding commitment of every employee and symbolize the company's growth," comments Günther Riepl on the award.
As is the case every year, readers await the results of the AUTO BILD tyre test with great anticipation. The AUTO BILD magazine has once again this year taken a close look at various tyres in differing dimensions and models, revealing which tyre actually delivers on its promises. The latest summer tyre test looked at more than 50 summer tyres in the dimension 225/40 R18, including the Falken ZIEX ZE320.
Falken Tyre Europe GmbH's summer promotion is taking place in 17 countries this year. Customers who purchase a set of Falken summer or all-season tires (four from 16 inches, excluding truck tires) between March 15 and May 31, 2025, will receive a fuel voucher. Participants also have the chance to win other attractive prizes, including a short holiday at a Center Parcs location of their choice for up to six people.
Falken Motorsports is starting the 2025 season with fresh vigour and drawing on a strong combination of experience and new talent. With three new additions to the driver line-up and the tried-and-tested turquoise-blue Porsche 911 GT3 R (992), the team is once again taking on the challenge of the legendary Nürburgring-Nordschleife with a brace of the race-winning car. After a total of five overall victories and several podium finishes, Falken Motorsports snatched the prestigious NLS Speed Trophy last year. The goal for 2025 is clear: to fight for top positions again especially at the 24-hour race.