Actualités
Falken Tyre Europe GmbH is delighted to announce that the winter edition of our “Falken says fill up” campaign is taking place in 16 countries this year. Just in time for the changeover season, Falken customers who opt for a set of winter or all-season tyres from 16 inches in the period from 15 September to 30 November 2024 will receive a fuel voucher. In addition, customers get the opportunity to win additional prizes such as the trip of a lifetime to Illinois, including flights, hotel rooms and a 7-day road trip on Route 66.
The promotion campaign has been very successful among Falken customers and partners in the past. The impressive number of participants clearly reflects this. At the same time, participating retailers across Europe will be provided with promotional materials which they can distribute online and offline to their customers and set up in their specialist stores. The initiative has proven to be an essential part of supporting dealers at the point of sale.
“Our promotion campaign not only offers an additional incentive for consumers to choose our tyres and benefit from additional prizes, but our business customers benefit from it as well. Our advertisement through wide-reaching online and offline channels regularly attracts new customers, who then come and buy new tyres,” says Markus Bögner, President and CSO of Falken Tyre Europe GmbH about the start of the campaign.
The vouchers are adjusted according to the specific country and may therefore vary.
Falken is reinforcing its position as a sporty, multi-segment tyre brand at THE TIRE COLOGNE 2026. The exhibition presence addresses the passenger car, off-road and commercial vehicle sectors alike, with a strong focus on the design of technical performance characteristics for use under realistic operating conditions.
Despite a strong performance, Falken Motorsports did not have the necessary racing luck at this year’s ADAC RAVENOL 24h Nürburgring. After an impressive comeback, the Japanese tyre manufacturer’s team was forced to end the race prematurely in the first half following an unfortunate accident. Up until that point, Klaus Bachler, Morris Schuring, Sven Müller, and Tim Heinemann had been battling for top positions in front of more than 350,000 spectators along the Nordschleife, steadily working their way up the field with consistently fast lap times.
The tyre brand Falken, which belongs to Dunlop Tyre Europe GmbH has been selected as one of three finalists for the inaugural Service Award. Presented by the Federal Association of Tyre Retailers and Tyre Repairers (BRV, Bonn), this new award recognises those in the tyre industry who, from the retail sector’s perspective in the passenger car/light commercial vehicle tyre segment, stand out for exceptional service and a trust-based partnership.