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Falken will once again be presenting a wide range of products at the AutoZum 2025 trade fair in Salzburg, Austria, which will be taking place from 22-25 January 2025.
Various products from the full range of Falken tyres will be on show. A total of twelve tyres will be presented, including summer, all-season and winter tyres, in addition to all-terrain and truck tyres.
A special highlight at the trade fair booth will be the Falken e. ZIEX, a tyre which offers both impressive energy efficiency and minimal rolling resistance. This was also confirmed by AutoBild magazine in its 2024 summer tyre test: of the eight tyres that were tested, the Falken e. ZIEX impressed with the lowest rolling resistance and also set standards in terms of fuel consumption measured in kWh per 100 kilometres.
The Falken AZENIS RS82 tyre, which was only launched last year, will also be on show for the benefit of ambitious drivers of sports cars. This tyre is approved for speeds up to 300 km/h and is aimed at drivers who care about performance. And, of course, the Falken booth wouldn’t be complete without one of the company’s most popular tyres: the Falken ZIEX320, which is aimed at sporty drivers who don’t want to compromise on comfort. This versatile all-rounder not only impresses with its sporty driving quality, it also offers the perfect balance between performance and comfort in everyday driving. Another tyre on display will be the latest tyre from the WILDPEAK series, which is aimed at 4x4 vehicles. This wide range of products ensures that the wishes of the customers are being taken into account in full and that the latest technologies and innovations will be presented.
“The AutoZum provides us with the ideal platform for directly reaching our customers and partners, for presenting the latest innovations, and for receiving valuable feedback from the source. It is an indispensable opportunity for being able to identify market trends, strengthen our relationships and consolidate our position in the industry,” said Günther Riepl, Senior Sales Director Central-East Europe at Falken Tyre Europe GmbH.
The 110 sqm Falken trade fair booth will be in Hall 10, with booth number 10-0330.
As is the case every year, readers await the results of the AUTO BILD tyre test with great anticipation. The AUTO BILD magazine has once again this year taken a close look at various tyres in differing dimensions and models, revealing which tyre actually delivers on its promises. The latest summer tyre test looked at more than 50 summer tyres in the dimension 225/40 R18, including the Falken ZIEX ZE320.
Falken Tyre Europe GmbH's summer promotion is taking place in 17 countries this year. Customers who purchase a set of Falken summer or all-season tires (four from 16 inches, excluding truck tires) between March 15 and May 31, 2025, will receive a fuel voucher. Participants also have the chance to win other attractive prizes, including a short holiday at a Center Parcs location of their choice for up to six people.
Falken Motorsports is starting the 2025 season with fresh vigour and drawing on a strong combination of experience and new talent. With three new additions to the driver line-up and the tried-and-tested turquoise-blue Porsche 911 GT3 R (992), the team is once again taking on the challenge of the legendary Nürburgring-Nordschleife with a brace of the race-winning car. After a total of five overall victories and several podium finishes, Falken Motorsports snatched the prestigious NLS Speed Trophy last year. The goal for 2025 is clear: to fight for top positions again especially at the 24-hour race.