Actualités
Falken Tyre Europe GmbH has become the Official Tyre Partner to the Professional Darts Corporation (PDC) – a partnership that will launch at the upcoming 2024/25 World Darts Championship at Alexandra Palace (London).
As the culmination of the 2024 Professional Darts Corporation season, this year’s event – which runs from 15 December 2024 to 3 January 2025 – will see Falken driving engagement with PDC fans across Europe, via branding on tickets, tournament stages and player shirts, alongside on-event and digital activations, as well as promotional integration with leading darts stars. The Falken logo will be visible on the sleeve of all players and officials at the globally popular event.
Strategic activations will also take place at other PDC events throughout the year to align with Falken’s own global presence – including World Series of Darts events in the USA, Australia, New Zealand, Poland and Denmark.
Falken will interact with darts fans across the globe through a series of exclusive competitions and giveaways on the PDC’s social media channels, while providing to ‘money-can’t-buy’ opportunities for key retail partners to meet leading PDC stars.
The partnership with the PDC has been implemented by LEITMOTIF – the consulting unit of Sport1 GmbH – and will see Falken integrated into the advertising environment of the PDC World Darts Championship on the multichannel sports platform SPORT1, which has been broadcasting the World Darts Championship since 2004.
“Darts, and particularly the partnership with the PDC World Darts Championship, offer us an ideal opportunity to focus on the precision, dynamism and passion that characterise both the sport of darts and Falken. This relationship allows us to not only reach passionate fans but also opens up new ways to connect our brand authentically and emotionally with a dynamic target group,” says Markus Bögner, Managing Director, President and CSO of Falken Tyre Europe GmbH.
PDC Chief Executive Matt Porter adds: “We are delighted to welcome Falken Tyres as our Official Tyre Partner. It’s great to work with an established brand that operates across many regions where darts is enjoying substantial growth. The past 12-months has seen record-breaking growth of the sport and we’re excited to continue building on that success with Falken Tyres.”
Matthias Reichert, Chief Commercial Officer (CCO) of Sport1 GmbH concludes: “Falken stands for innovative, smart and unconventional – always ready to break new ground. LEITMOTIF stands for holistic concepts in terms of brand and product activation. Darts and the PDC have developed rapidly in many of Falken’s core markets in recent years. The target group is an excellent fit with above-average brand awareness.”
Falken will once again be presenting a wide range of products at the AutoZum 2025 trade fair in Salzburg, Austria, which will be taking place from 22-25 January 2025. Various products from the full range of Falken tyres will be on show. A total of twelve tyres will be presented, including summer, all-season and winter tyres, in addition to all-terrain and truck tyres.
This year Falken Tyre Europe GmbH is continuing its commitment to local institutions in Offenbach and is donating almost 6,000 euros in total. The donations will benefit four important initiatives that are actively involved in the areas of sport, social affairs and education and make an invaluable contribution to the community in the city of Offenbach.
Tyres for electric and hybrid vehicles have to satisfy special requirements: they should offer low rolling resistance, guarantee optimum traction on all surfaces and be able handle heavy loads at the same time. The Falken tyres meet these requirements. Since May 2023 and November 2023, Falken Tyre Europe has been supplying its e. ZIEX AO model in the 235/65R18 H XL and 255/60R18 H XL sizes to the Audi plant in Ingolstadt, where the successful AUDI Q6 e-tron is currently leaving the production lines.