News


Le GUIDE TECHNIQUE des pneus PL et BUS Falken désormais disponible dans de nombreuses langues

Le « Guide technique des pneus utilitaires et bus » publié par la société Falken Tyre Europe GmbH en version anglaise, l’été dernier, pour ses clients dans toute l’Europe, est à présent disponible dans un grand nombre d’autres langues. Les clients enregistrés peuvent désormais télécharger le célèbre guide en anglais, en allemand, en espagnol, en polonais, en italien et en grec, aussi bien dans la boutique en ligne B2B que dans le centre multimédia

Falken ready for the 24-hour marathon in the Green Hell

One of the most sensational motorsport spectacles of the year is heading to the starting grid: this year's 24-hour race on the Nürburgring-Nordschleife will start on May 20th. Once again, the teal and blue race cars from Falken are entered for the race: two Porsche 911 GT3 R Type 992 cars aiming for victory.

We are expanding our presence in virtual motorsport

Nürburgring, Watkins Glen, Spa, Le Mans or Fuji? Get ready for a virtual journey to some of the most spectacular circuits in the world with our new Esports activation. Falken will partner with Dörr Esports and create an official Falken Esports team. We kick off our campaign with the "24h of Nürburgring" - a highly anticipated event on iRacing’s Special Events calendar that takes place one week before the ‘real’ 24-hour race.

Falken donates 5 x 1,000 euros to local initiatives in Offenbach

Falken Tyre Europe GmbH traditionally places considerable emphasis on social responsibility and diversity at the local level. In this context, as in previous years, Falken is once again supporting good causes in its local region and making five 1,000 euros donations to five charities in Offenbach.

Sumitomo Rubber Technology awarded tyre industry's highest prize

Results from Sumitomo Rubber Industries Ltd’s (SRI) research into producing a sustainable and reliable alternative to natural rubber from tomato enzymes, for future car tyre applications, have rewarded the company with the coveted 2023 "Tire Technology international Award for Innovation and Excellence".

GetSpeed RaceTaxi takes off with Falken

Full throttle through the “Grüne Hölle” - this is a new motto of GetSpeed. The exclusive RaceTaxi for the Nürburgring Nordschleife will be blue and turquoise in future - a clear signal for the new partnership with tyre brand Falken.

Double is better: two times “very good” for Falken in the AMS tyre test

In the spring of 2023, two models of summer tyre from Falken were once again able to convince in the press, achieving excellent test results. In the latest product comparison by trade magazine “auto motor und sport”, both the Falken AZENIS FK520 and the brand new Falken e. ZIEX were awarded the top rating of “very good”.

Falken says fill up: how to get your fuel voucher

Whether it’s ultra-high performance, high performance or off-road tyres from Falken: Falken products are popular, not only because of their quality, but also due to their superb price-performance ratio. And Falken is now offering more in addition to its competitive prices

Falken’s parent company Sumitomo Rubber Joins GDSO to align with industry standards for tyre traceability

Falken’s parent company Sumitomo Rubber Industries, Ltd. (SRI) is pleased to announce it has joined GDSO (the Global Data Service Organisation for Tyres and Automotive Components), an international not-for-profit organisation working to standardise data related to tyres and define solutions for accessing and exchanging tyre data. The tyre industry has been working to establish individual tyre identification and management starting with truck and bus tyres. As a member of GDSO from January 2023, the Sumitomo Rubber Group will be working to further these efforts while aligning with industry standards.

Falken ZIEX ZE310 ECORUN convinces in the ADAC summer tyre test

The Falken ZIEX ZE310 ECORUN was recently rated very positively in an exceptionally large-scale, independent test by the General German Automobile Club (ADAC): the results of the ADAC summer tyre test once again provide confirmation of the excellent work of the engineers and developers at Falken.

Falken est partenaire officiel du championnat du monde masculin de handball de l’IHF en Pologne et en Suède 2023

Falken Tyre Europe est partenaire officiel du championnat du monde masculin de handball de l’IHF, qui aura lieu du 11 au 29 janvier 2023 dans neuf salles de jeu en Suède et en Pologne. Le partenariat a été relayé par l’agence de marketing sportif SPORTFIVE, responsable de la commercialisation exclusive des droits marketing et médias sur tous les championnats du monde masculin de l’IHF jusqu’en 2031.

Falken extends ‘fill up’ winter fuel voucher campaign

Falken is extending its hugely popular winter fuel voucher campaign until December 15th. Launched in September, the 2022 “Falken says fill up” winter campaign, rewards customers in all 12 existing markets with a fuel voucher, which can be spent on fuel or in-store goods.

EQUIP AUTO PARIS 2022 : Falken électrise sa collection de pneus 2023

Falken sera présent au salon EQUIP AUTO 2022 qui aura lieu du 18 au 22 octobre à Paris où il présentera une large sélection de sa gamme de pneus pour voitures, SUV 4x4 et camionnettes sur un stand de 100 m². Falken appartient au groupe japonais Sumitomo Rubber Industries Ltd, 5e manufacturier mondial avec plus de 116 millions de pneus vendus par an.

A “Good” rating for the Falken EUROALL SEASON AS210 in the all-year tyre test by AUTO BILD ALLRAD

“Dynamic handling with precise lateral guidance and short braking distances on wet surfaces, good aquaplaning characteristics and a competitive price”: such are the attributes with which the Falken EUROALL SEASON AS210 achieved a test rating of “Good” in the AUTO BILD all-year tyre test, which was published in issue 10/2022. Eleven all-year tyres in the 225/50 R 18 dimension were put to the test on a BMW.

Falken is prepared for the future with a new management structure

Falken Tyre Europe GmbH has introduced a new management tier, with which the company is taking the growth of recent years into account and ensuring that Falken can continue to respond quickly and efficiently to both the changes in the market and the requirements within the organisation at the same time.

FALKEN SAYS FILL UP – LAUNCH OF WINTER CAMPAIGN

“Falken says tanks” is this season’s motto once again: Just in time for the changeover period, Falken is launching its popular sales campaign once again. From 15th September until 30th November 2022, with purchases of the Falken EUROWINTER HS01, EUROWINTER HS01 SUV, EUROWINTER HS02/HS02 PRO, EUROALL SEASON AS200, EUROALL SEASON AS210, WILDPEAK AT3WA, EUROWINTER VAN01 or EUROALL SEASON VAN11 tyres (starting from 16 inches), a free Aral SuperCard® with a value of 20 Euros will be available for filling up and shopping. Falken is also raffling prizes with a value of more than 15,000 euros during the campaign period.

Historic victory for Falken Motorsports at the 12-hour race at the Nürburgring

Awesome performance by Falken Motorsports at the 12-hour race at the Nürburgring-Nordschleife: Joel Eriksson, Sven Müller, Jaxon Evans and Alessio Picariello win the newly created season highlight of the Nürburgring Endurance Series in the #3 Falken Porsche 911 GT3 R. Ayhancan Güven, Côme Ledogar, Klaus Bachler and Martin Ragginger complete the team success with a sixth place in the sister car.

Falken offers another great staff benefit: supplementary private insurance

Falken Tyre Europe GmbH is seeking to strengthen staff loyalty even further by offering supplementary company health insurance. The supplementary insurance gives the Falken workforce private patient care in the event of illness, and the agreed company health insurance policy terms also cover the costs of a wide range of screening.

Successful experiment opens the door to bioengineering with natural rubber

Sumitomo Rubber Industries Ltd., the parent company of Falken, and other research institutions in Japan have developed a process resulting in the further utilisation of the resource of natural rubber and therefore the development of new versions of rubber which also contribute to the properties of the overall tyre performance.

Sumitomo Rubber Industries wins “Tire Technology of the Year Award” for “Performance Sustaining Technology”

Falken Tyres’ parent company Sumitomo Rubber Industries, Ltd (SRI) has won the “Tire Technology of the Year Award” at the Tire Technology International Awards for Innovation and Excellence. SRI’s “Performance Sustaining Technology”, which makes use of hydrogenated polymer to extend tyre life, was recognised at the event in Hannover, with the award presented to Dr Bernd Löwenhaupt, SRI Europe’s managing director.