News


Falken celebrates 10th anniversary of its “Tanks” campaign

For the tenth time in succession, Falken is launching its “Falken says tanks” sales promotion campaign in Germany and Austria as well as other core European markets of the tyres brand. From 15th September until 30th November 2020, customers in participating stores will receive a prepaid card for refuelling and shopping if they buy Falken winter- or all-season tyres.

Audi Nines Mountainbike presented by Falken

Some 25 of the world’s best athletes from ten nations are all set to meet at the big Audi Nines Mountain Bike Event, which is taking place from 7th until 12th September 2020 at the Ellweiler Quarry, Birkenfeld in the Hunsrück region of Germany.

Un hiver en toute sécurité avec les pneus Falken

Cette année encore, Falken s’attache à répondre aux besoins des conducteurs de voitures de tourisme et de SUV en matière de pneus hiver fiables et sûrs, et a une fois de plus élargi sa gamme de tailles de pneus hiver avec l’intégration d’une multitude de nouvelles dimensions. Il en est de même pour les pneus 4 saisons Falken qui promettent sécurité et performance non seulement en hiver mais également tout au long de l’année.

Falken launches new social media campaign, “Pass the Wheel”

With the coronavirus pandemic putting visits to dream destinations on hold, Falken Tyres is inviting its social media followers on a special journey with its new “Pass the Wheel” campaign. Three beautifully shot videos will take them on a virtual road trip along some of Europe’s most beautiful roads and passes, travelling from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The Pass the Wheel trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

Bad luck for Falken

The second round of the Nürburgring Endurance Series season did not go as planned for Falken today.

8th place for Falken at the NLS-opening at Nürburgring

The season start of the Nürburgring Endurance Series (NLS) was a very special one. After an eight-month break, the engines finally roared again. Surprisingly in the grid: The Falken Porsche 911 GT3 R with Christian Engelhart and Dennis Olsen, who crossed the finish line in eighth place.

Campagne de ventes "FALKEN dit faites le plein" recommence

Falken recommence ce printemps sa campagne « Falken dit faites le plein » et soutient ses distributeurs sur les marchés européens principaux avec sa campagne de ventes qui a fait ses preuves : Les clients finaux, qui achètent un jeu de pneus d’été Falken à partir de 16 pouces des profils d’été AZENIS FK510, AZENIS FK510 SUV, LINAM VAN01, ZIEX ZE310 ECORUN, ZIEX ZE914, WILDPEAK AT ou la nouvelle recrue dans le portefeuille de Falken SINCERA SN110 pendant la période entre le 15 mars et le 31 mai 2020, reçoivent une carte prépayée pour faire le plein et pour acheter. Ainsi, les clients en Allemagne et en Autriche reçoivent une carte prépayée de Shell avec un crédit de 20 euros.

Falken donates for charity in Offenbach

Instead of Christmas presents for customers, Falken decided last year to support an Offenbach-based non-profit organisation with a donation. Thus "Von Herzen zu Herzen gemeinnützige GmbH" was pleased to receive a donation cheque of 5,000 Euros, which was symbolically presented today by Markus Bögner, COO and President of Falken Tyre Europe GmbH, to the founder and managing director of the organisation, Dirk Lünzer.

Pneus Falken pour Audi A1 citycarver

Chez soi partout : que ce soit en ville, sur les routes de campagne et les autoroutes ou sur terrain facile, le nouveau modèle de la série A1 d’Audi : Audi A1 citycarver, disponible dans le commerce depuis l’automne 2019.

Sincera SN 110 : Le nouveau pneu de Falken pour de petites voitures et des voitures compactes

Le nouveau Falken Sincera SN110 est un produit respectueux de l’environnement : il économise de l’énergie grâce à sa faible résistance au roulement et offre un excellent confort de conduite. En même temps, il redéfinit les normes des caractéristiques de conduite. Car le pneu permet une direction très précise et de courtes distances de freinage. Cela sert à la sécurité routière et aux occupants du véhicule. La nouveauté est disponible dans de nombreuses dimensions dans la période de changement de pneu au printemps 2020.

Falken doubles up for 2020 Nürburgring Endurance Series and N24 with brace of Porsche 911

Tyre brand Falken has confirmed its 2020 motorsport plans, announcing it will run a pair of the latest specification GT3 Porsche 911 GT3 R in both the Nürburgring Endurance Series (formerly known as the VLN) and the Nürburgring 24h race. Falken Motorsports race team, run by Schnabl Engineering for the tenth consecutive year, has ordered a new 991.2 chassis to run alongside its 2019 Porsche. Both cars will be identical in specification.

New winter test track for Sumitomo Rubber Europe GmbH in northern Sweden

The test track that Sumitomo Rubber Europe GmbH (SREU) put into operation in Arnemark, northern Sweden, in December comprises two groomed snow areas, each approx. 15,000 m2, about three times the size of a football pitch, two snow handling courses, each 1,600 metres long, and a 600 metre long ice handling track.

Artificial intelligence set to improve tyre durability and performance with "Tyre Leap AI Analysis"

Falken’s parent company, Sumitomo Rubber Industries Ltd (SRI), has developed new technology that utilises artificial intelligence (AI) to predict the properties of rubber and detects how structural changes, due to load and wear, will affect performance throughout a tyre’s lifecycle. The data collected through “Tyre Leap AI Analysis” will support engineers to create longer lasting tyres with more consistent performance over time and is a key element of SRI’s “SMART TYRE CONCEPT”.

Falken among Top-Ten at VLN final

Sven Müller’s and Patrick Pilet’s joy in their hard-won second place at the VLN Endurance Championship at the Nürburgring was to be short-lived, after a misdemeanour in a “Code 60 Zone” triggered a subsequent time penalty for Falken, relegating them from second to seventh place.

Falken Ends VLN Final with a Top 10 Finish

Falken rounded off the 2019 jubilee season with sixth place for Klaus Bachler and Martin Ragginger in the #4 Porsche 911 GT3 R, and tenth place for Peter Dumbreck, Alexandre Imperatori and Sheldon van der Linde in the #3 BMW M6 GT3.

Another Top 5 finish for Falken

Falken again delivered a great performance, scooping up fourth place for the BMW M6 GT3 and sixth place for the Porsche 911 GT3 at the seventh round of the VLN Endurance Championship at the Nürburgring.

Falken at the NUFAM commercial vehicle trade fair

The Falken tyre brand is represented with a 30 square meter stand at the NUFAM commercial vehicle trade fair in Karlsruhe from 26 to 29 September 2019. With more than 370 exhibitors and 23,000 trade visitors, NUFAM is one of the largest commercial vehicle trade fairs in Europe, celebrating its 10th anniversary this year.

Another positive test result for the Falken EUROWINTER HS01

After the Falken EUROWINTER HS01’s good performance in the winter tyre test run by the magazine auto motor sport, more positive results are pouring down on the Falken EUROWINTER HS01: “Good on wet roads”, “Good in terms of fuel consumption” and “Good on ice”, attested the independent tester of the Swiss Turing Club and the Austrian automobile, motorcycle and touring club of the Falken tyre in their 2019 winter tyre test.

Falken sponsors AUDI NINES mountain bike event

Nearly 4,000 spectators experienced live the AUDI NINES mountain bike spectacle on offer to them in the Ellweiler quarry near Birkenfeld last Saturday. 28 of the world’s best mountain bikers from eleven nations gathered there to spend a week producing film and media content in a spectacular setting, with a public contest day as the crowning finish to a successful weekend.

Falken Performs Marvellously in Rainy Conditions

Japanese tyre brand Falken admirably demonstrated the superior performance of its rain tyres during the fifth round of the VLN Endurance Championship at the Nürburgring: fourth place for the Porsche 911 GT3 R and fifth place for the BMW M6 GT3.

FALKEN is OEM for new Toyota Corolla

Tyres from two Falken series have been chosen as OEM tyres for the new Toyota Corolla models, available since March 2019. The new vehicles will be fitted with the ZIEX ZE914B ECORUN in sizes 225/40R18 92 W XL and 225/45R17 91W tyres from Falken’s ZIEX Series, and the SINCERA SN832B in size 205/55R16 91V from the Japanese tyre manufacturer’s SINCERA Series.

Falken: Premium Partner of Borussia Mönchengladbach

For the 2019-20 season, Falken is the premium partner and official tyre partner of Borussia Mönchengladbach, a football club based in North Rhine-Westphalia that finished fifth in the German Bundesliga last season.

Double top-10 finish for Falken at the VLN 6h Race

Last Saturday, both Falken Motorsports race cars achieved top-10 results at the Nürburgring despite adverse weather conditions during the fifth round of the 2019 VLN Endurance Championship. The #4 Porsche 911 GT3 R finished in sixth place, with the #3 BMW M6 GT3 crossing the line seventh.