News


SRI and Falken receive a trio of TTI award nominations

Falken and its parent company, Sumitomo Rubber Industries Ltd (SRI), are celebrating a strong start to the year with a trio of nominations in this year’s "Tire Technology International Awards for Innovation and Excellence".

Sumitomo Rubber sets higher targets to achieve carbon neutrality across the supply chain by 2030

Sumitomo Rubber Industries, Ltd. has set new, higher emission reduction targets to achieve carbon neutrality throughout its supply chain by 2030. In addition, the company has increased the reduction of emissions from its own production facilities and suppliers, also targeted by the aforementioned date. Previously set targets have already been achieved ahead of schedule thanks to active efforts. The company will take further initiatives to achieve carbon neutrality throughout the supply chain in line with its long-term sustainability policy: "Driving Our Future Challenge 2050".

Falken’s ‘fill up’ promotion is extended

Falken is extending its popular ‘fill up’ campaign until December 15th. Launched in September, the promotion rewards customers who buy a set of Falken tyres, with a voucher which can be spent on fuel or in-store goods.

Sumitomo Rubber Industries accelerates its journey towards sustainable sourcing of natural rubber

Sustainability has always been more than a mere phrase for Sumitomo Rubber Industries (SRI). In its continuous effort to responsibly source raw materials, enhance sustainability along the natural rubber supply chain, mitigate risks in upstream processes and expedite the adoption of more sustainable sourcing practices, the company has introduced the environmental and social risk assessment tool, Rubberway.

Un nouveau champion est né: le Falken AZENIS RS820

Avec le tout nouveau pneu U-UHP FALKEN AZENIS RS820 sur la ligne de départ, les voitures les plus puissantes vont enfin pouvoir mettre toute la gomme. L’équipe de développement de Falken Tyres Europe s’est inspirée des vastes expériences faites dans le sport mécanique et des prouesses technologiques exceptionnelles de Sumitomo Rubber Industries, Ltd pour concevoir un excellent produit haute performance à ajouter à ses pneus de série. L’AZENIS RS820 sera dans un premier temps produit dans 38 dimensions des séries 30 à 45, avec des diamètres de 19 à 21 pouces, pour des vitesses allant jusqu’à 300 km/h.

Cette saison encore, un large choix de pneus hiver chez Falken

Cette saison encore, Falken est idéalement préparé au changement de pneus imminent. Outre l’élargissement de la gamme de pneus hiver à de nombreuses tailles, Falken propose également un nouveau pneu toutes saisons : le pneu Falken EUROALL SEASON AS220 PRO. Le nouveau multitalent pour 365 jours, sur les routes d’Europe à partir de la mi-septembre, est un produit fiable qui s’adresse spécialement aux véhicules axés sur la performance.

Falken élargit son offre de pneus 4x4 avec le nouveau produit phare R/T01 pour les terrains accidentés

La société Falken Tyre Europe GmbH développe sa gamme de pneus 4x4 : le dernier né, présenté ici, est le WILDPEAK R/T01, adapté aux terrains exigeants. Avec cet élargissement de la gamme, Falken compte mettre à disposition le produit adapté pour chaque utilisation tout-terrain. En concevant le R/T01, les ingénieurs ont pensé à l’utilisation en conditions difficiles et lui ont, par conséquent, conféré une structure et une conception de profil adaptées – pour des performances maximales sur les terrains les plus difficiles.

Falken at NUFAM

Falken will be presenting its outstanding tyres for HGVs, light trucks and commercial vehicles at this year’s commercial vehicle trade show “NUFAM”, which will take place in Karlsruhe from 21 to 24 September 2023. With over 350 exhibitors and more than 23,000 trade visitors, NUFAM is one of the largest industry gatherings in Europe.

From now on, things run smoothly: “Falken says fill up”

"Falken says fill up" again this season: Just in time for the changeover season, Falken starts its popular sales campaign. In the period from 15 September to 30. November 2023, those who decide to purchase Falken EUROWINTER HS01, EUROWINTER HS01 SUV, EUROWINTER HS02, EUROWINTER HS02 PRO, EUROALL SEASON AS200, EUROALL SEASON AS210, EUROALL SEASON AS220 PRO, WILDPEAK AT3WA, EUROWINTER VAN01 or EUROALL SEASON VAN11 from a size of 16 inches can expect an Aral SuperCard® worth 20 euros as a free bonus for refueling and shopping.

Falken Tyre Europe continues its focus on football

Falken Tyre Europe will continue its fruitful partnerships with two top clubs; Borussia Mönchengladbach from Germany and Atlético Madrid from Spain for the upcoming season. Sports marketing agency SPORTFIVE initiated the original collaborations with the clubs and has acted as an intermediary for these latest extensions.

Falken Motorsports finishes on the podium at the 12h Nürburgring with both Porsche 911 GT3 R

At the sixth round of the Nürburgring Endurance Series, the 63rd Eibach ADAC ACAS Cup and also the first part of this year's 12h Nürburgring, Falken Motorsports was able to celebrate a double overall podium: Klaus Bachler and David Pittard, who started in the #3 Falken Porsche, finished second in the six-hour race. The #4 sister car of Dennis Fetzer and Martin Ragginger completed the podium with a third place overall.

Falken competes in the season highlight of Nürburgring Endurance Series

The summer break is over: Falken Motorsports returns to the Green Hell for the 12h race, the season highlight of the Nürburgring Endurance Series, and aims to repeat on its overall victory from the last race. The two Porsche 911 GT3 R cars will tackle the first race on Saturday, in which the checkered flag does not fall until nightfall. In addition, the fans can look forward to seeing the actors of the Falken Drift Show.

Happy birthday Falken: 40 Years of Performance

Falken Tyre Europe celebrates its 40th anniversary this year – marking the occasion with a milestone event which included speeches from Tomohiko Masuta, Senior Executive Manager, CEO and Managing Director of Falken Tyre Europe and Dr Felix Schwenke, Lord Mayor of Offenbach.

Falken Motorsports celebrates dominant victory at the 6h race at Nürburgring

Strong performance from Falken Motorsports in the Nürburgring Endurance Series: at the ROWE 6h ADAC Ruhr-Pokal race, David Pittard and Joel Eriksson celebrate a dominant victory in the #3 Porsche 911 GT3 R, securing the first Nordschleife success for the new 992 generation model. The #4 sister car of Martin Ragginger and Dennis Fetzer, which initially finished in second place, was disqualified after the race.

Falken movie: Close to the Drivers, Close to the team

Strap yourself into the driver's seat of our Porsche, let yourself be intoxicated by the speed and immerse yourself in the world of the toughest endurance race! "A Monument to the Art of Racing" is the name of our new clip, which we shot for you at the 24-hour race at the Nürburgring and which is available on YouTube from today. https://www.youtube.com/watch?v=y1qkfunhlRk

Le GUIDE TECHNIQUE des pneus PL et BUS Falken désormais disponible dans de nombreuses langues

Le « Guide technique des pneus utilitaires et bus » publié par la société Falken Tyre Europe GmbH en version anglaise, l’été dernier, pour ses clients dans toute l’Europe, est à présent disponible dans un grand nombre d’autres langues. Les clients enregistrés peuvent désormais télécharger le célèbre guide en anglais, en allemand, en espagnol, en polonais, en italien et en grec, aussi bien dans la boutique en ligne B2B que dans le centre multimédia

Falken ready for the 24-hour marathon in the Green Hell

One of the most sensational motorsport spectacles of the year is heading to the starting grid: this year's 24-hour race on the Nürburgring-Nordschleife will start on May 20th. Once again, the teal and blue race cars from Falken are entered for the race: two Porsche 911 GT3 R Type 992 cars aiming for victory.

We are expanding our presence in virtual motorsport

Nürburgring, Watkins Glen, Spa, Le Mans or Fuji? Get ready for a virtual journey to some of the most spectacular circuits in the world with our new Esports activation. Falken will partner with Dörr Esports and create an official Falken Esports team. We kick off our campaign with the "24h of Nürburgring" - a highly anticipated event on iRacing’s Special Events calendar that takes place one week before the ‘real’ 24-hour race.

Falken donates 5 x 1,000 euros to local initiatives in Offenbach

Falken Tyre Europe GmbH traditionally places considerable emphasis on social responsibility and diversity at the local level. In this context, as in previous years, Falken is once again supporting good causes in its local region and making five 1,000 euros donations to five charities in Offenbach.

Sumitomo Rubber Technology awarded tyre industry's highest prize

Results from Sumitomo Rubber Industries Ltd’s (SRI) research into producing a sustainable and reliable alternative to natural rubber from tomato enzymes, for future car tyre applications, have rewarded the company with the coveted 2023 "Tire Technology international Award for Innovation and Excellence".

GetSpeed RaceTaxi takes off with Falken

Full throttle through the “Grüne Hölle” - this is a new motto of GetSpeed. The exclusive RaceTaxi for the Nürburgring Nordschleife will be blue and turquoise in future - a clear signal for the new partnership with tyre brand Falken.

Double is better: two times “very good” for Falken in the AMS tyre test

In the spring of 2023, two models of summer tyre from Falken were once again able to convince in the press, achieving excellent test results. In the latest product comparison by trade magazine “auto motor und sport”, both the Falken AZENIS FK520 and the brand new Falken e. ZIEX were awarded the top rating of “very good”.

Falken says fill up: how to get your fuel voucher

Whether it’s ultra-high performance, high performance or off-road tyres from Falken: Falken products are popular, not only because of their quality, but also due to their superb price-performance ratio. And Falken is now offering more in addition to its competitive prices

Falken’s parent company Sumitomo Rubber Joins GDSO to align with industry standards for tyre traceability

Falken’s parent company Sumitomo Rubber Industries, Ltd. (SRI) is pleased to announce it has joined GDSO (the Global Data Service Organisation for Tyres and Automotive Components), an international not-for-profit organisation working to standardise data related to tyres and define solutions for accessing and exchanging tyre data. The tyre industry has been working to establish individual tyre identification and management starting with truck and bus tyres. As a member of GDSO from January 2023, the Sumitomo Rubber Group will be working to further these efforts while aligning with industry standards.

Falken ZIEX ZE310 ECORUN convinces in the ADAC summer tyre test

The Falken ZIEX ZE310 ECORUN was recently rated very positively in an exceptionally large-scale, independent test by the General German Automobile Club (ADAC): the results of the ADAC summer tyre test once again provide confirmation of the excellent work of the engineers and developers at Falken.