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The Tire Cologne 2024 trade fair, which took place in early June, was a complete success for Falken Tyre Europe GmbH. The open and inviting stand concept attracted many visitors. Trade visitors and customers had the opportunity to see the latest range of Falken tyres on the almost 400 square meter exhibition stand and speak with specialists from Falken Tyre Europe GmbH.
The highlight of the stand were the three central tunnel elements, which used large LED panels to focus on six new Falken tyre models. Among others, the Falken AZENIS RS820, the Falken WILDPEAK R/T 01 and Falken's new Falken ZIEX ZE320 were presented. The passage through the tunnel elements led along a section of the Nürburgring's Nordschleife, with Falken Motorsport Porsche driving on it. This LED video catwalk impressed with the video being played and attracted plenty of attention.
Another popular attraction was the iRacing driving simulator, which highlights Falken's increasing commitment to eSports and attracted numerous motorsport enthusiasts.
"We are delighted with the positive response we received at Tire Cologne 2024," Markus Bögner, Managing Director, President & CSO of Falken Tyre Europe GmbH was pleased with the feedback. "Our Falken stand provided not only space for the presentation of the latest tyres, but also a pleasant atmosphere for personal discussions. The event was characterised by inspiring conversations and making valuable connections. We thank all visitors for their interest and look forward to impressing with innovative products in the future."
Falken will once again be presenting a wide range of products at the AutoZum 2025 trade fair in Salzburg, Austria, which will be taking place from 22-25 January 2025. Various products from the full range of Falken tyres will be on show. A total of twelve tyres will be presented, including summer, all-season and winter tyres, in addition to all-terrain and truck tyres.
This year Falken Tyre Europe GmbH is continuing its commitment to local institutions in Offenbach and is donating almost 6,000 euros in total. The donations will benefit four important initiatives that are actively involved in the areas of sport, social affairs and education and make an invaluable contribution to the community in the city of Offenbach.
Tyres for electric and hybrid vehicles have to satisfy special requirements: they should offer low rolling resistance, guarantee optimum traction on all surfaces and be able handle heavy loads at the same time. The Falken tyres meet these requirements. Since May 2023 and November 2023, Falken Tyre Europe has been supplying its e. ZIEX AO model in the 235/65R18 H XL and 255/60R18 H XL sizes to the Audi plant in Ingolstadt, where the successful AUDI Q6 e-tron is currently leaving the production lines.