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SRI and Falken receive a trio of TTI award nominations

Falken and its parent company, Sumitomo Rubber Industries Ltd (SRI), are celebrating a strong start to the year with a trio of nominations in this year’s "Tire Technology International Awards for Innovation and Excellence".

SRI has been shortlisted in the ‘Environmental Achievement of the Year – Manufacturing’ category for its use of hydrogen and solar energy during tyre production. It’s also nominated for ‘R&D Breakthrough of the Year’ for its Tire Internal Power Generation Technology – a solution that generates electric power from tyre rotation and supplies this to peripheral tyre sensors.

Elsewhere, in the ‘Tire of the Year’ category, Falken’s AZENIS RS820 has been shortlisted. The new ultra-ultra-high-performance (UUHP) tyre was launched in 2023, and is engineered to offer ultra-precise handling, stability, refinement and control at all speeds and in a variety of conditions.

"SRI is proud to have been recognised many times in the Tire Technology International Awards for Innovation and Excellence,” says Andreas Giese, Chief Corporate Officer at Falken Tyre Europe GmbH. “Having won the inaugural ‘R&D Breakthrough of the Year’ award in 2023, we’re delighted to have been recognised again for our ongoing investment into R&D – a vital component of our long-term sustainability policy, ‘Driving Our Future Challenge 2050* and the realisation of a sustainable society.”

Recognising ‘the scope of innovation and achievement showcased in the previous 12 months’, the Tire Technology International Awards for Innovation and Excellence are a celebration of recent advances in tyre technology and the progress made toward a greener and more sustainable industry.

The winners will be announced as part of this year's Tire Technology Expo, which takes place in Hannover, Germany, from 19-21 March 2024. The awards are decided by the votes of a panel of experts from the tyre industry and academia.

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Price Announcement

We would like to inform you that Falken Tyre Europe GmbH will implement structural price adjustments across Europe from June 1st, 2024. These changes affect the Falken and Sumitomo brands in different product segments.

The Green Hell is calling: Falken Motorsports is ready for the season opener of the Nürburgring Endurance Series

Falken Motorsports will kick off the new Nordschleife season next weekend: The two teal-and-blue Porsche 911 GT3 R (992) will contest the first two races of the year at the season opener of the Nürburgring Endurance Series (NLS). Alessio Picariello, Joel Eriksson and Martin Ragginger will take the wheel of the Porsche on both days, while Tim Heinemann and Nico Menzel will each tackle one race. The Japanese tyre brand, which is also one of the official partners of the popular championship, has its sights set on overall victory at the season opener on the legendary Nordschleife.

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