Falken summer tyre receives top marks in the 2022 ADAC tyre wear test
The Falken AZENIS FK510 premium tyre has been awarded top marks in the 2022 ADAC tyre wear test
Starting this season, Falken is the premium partner of the first women’s team of B.V. Borussia Bocholt 1960 e.V., thereby furthering its commitment to regional football. The club’s successful women’s team were promoted to German Women’s Federal League 2 in the 2019/2020 season and are coached by Sammy Messalkhi.
The Falken logo will appear on the club website and on 1.5 x 4.8 metre advertising hoardings behind the substitutes’ benches at the club’s stadium, “In der Hardt”, which is situated at the Sportzentrum Nord-Ost in Bocholt, Westphalia.
Together with the cooperation partner Bleker Autoteile GmbH from Borken, one of the leading suppliers of original automotive spare parts in Germany and the Netherlands, the collaboration has initially been planned for one year.
“The women at Borussia Bocholt share our values: enthusiasm, performance and achievement,” says Marcel Majert, Sales Director Car Dealer Europe at Falken Tyre Europe GmbH, who is looking forward to the collaboration. “That makes this partnership a great fit for us. We have been involved in football for a long time. Not just in the major European leagues, but also in youth development and now in women’s football.”
“We are very proud of our premium partnership,” explains Carsten Telahr, Team Manager of the women’s team. “As pioneers in women’s football for the whole region, we need strong partners such as Falken Tyres. It is this kind of support that enables us to put equality and the promotion of women into practice. After all, women’s football shouldn’t just be a niche area in a popular sport. » The team started the season by making history: their match in the women’s DFB Cup tournament against Borussia Mönchengladbach, which the Bocholt women’s team won 4:0, was broadcast on pay TV – the first time that a women’s cup match has ever been shown on pay TV.