Strong in seasonal sales: Falken to launch its “Falken says fill up” winter campaign in 20 countries

Offenbach am Main, September 2025 – Falken Tyre Europe GmbH is relaunching its longstanding “Falken says fill up” promotion in 2025 – and this time it’s bigger than ever before. The popular campaign will be rolled out in 20 European markets this autumn, and not only offers impressive products, but also attractive extras for end customers and retail partners alike. The campaign kicks off on 15 September and ends on 30 November.

Further information: https://campaign.falkentyre.com/

This season, Falken is focusing on all-season tyres, which are becoming increasingly popular in changeable weather zones with mild winters. The Falken EUROALL SEASON AS220 PRO is the informed choice for every season. With the EUROALL SEASON AS220 PRO, Falken now offers an outstanding product in this category specifically for performance-oriented vehicles. This all-season tyre stands for high cornering speeds on dry and wet road surfaces, and combines safety with a sports performance, also at speeds up to 270 km/h. It is the answer to the increasingly wet winter conditions, and also performs well on snowy road surfaces. The lightweight design of the tyre reduces fuel consumption while also cutting CO2 emissions. This makes the tyre the ideal solution for motorists who want to combine safety, comfort and economy.

As part of the “Falken says fill up” promotion, customers will be rewarded with a fuel voucher when they buy a set of Falken tyres from 16 inches and over. The promotion is to be accompanied by comprehensive POS material, TV commercials and a wide-ranging online campaign.

Another highlight is an exclusive competition: together with our partners LeBoat, Falken is holding a prize draw for a one-week houseboating holiday for up to four people on a comfortable two-cabin boat, enjoyment of nature included.

The campaign is taking place in Austria, Belgium, Bulgaria, the Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Luxembourg, the Netherlands, Poland, Portugal, Romania, Switzerland, Slovakia, Slovenia, Spain and Sweden; the type and amount of fuel vouchers may vary from country to country.