The Falken AZENIS FK510 ultra high-performance tyre has secured another accolade after being declared the winner in the Allgemeiner Deutscher Automobilclub e.V. (ADAC) 2021 summer tyre test.

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Lance David Arnold and Alessio Picariello join established Falken driver line up

The Falken AZENIS FK510 has once again successfully positioned itself among the premium brands in the ultra-high-performance (UHP) segment in AUTO ZEITUNG's 2021 summer tyre test.

One of the longest running driver/team partnerships will take a different direction in 2021 as Peter Dumbreck will switch from driving to a brand ambassador and adviser role at Falken Motorsports.

L’offerta di pneumatici Falken aumenta e sarà sul mercato già dalla primavera 2021. Parallelamente all’ampliamento dei modelli in primo equipaggiamento, aumentano anche le dimensioni disponibili per il mercato dei ricambi.

Falken is expanding its motorsport engagement and will partner with Max Kruse Racing in the new season. In addition to the two Porsche 911 GT3 R, a VW Golf GTI TCR #10 will carry the iconic Falken Motorsports colours and will be driven by Benjamin Leuchter and Andreas Gülden.

Falken Tyre’s parent company, Sumitomo Rubber Industries Ltd. has opened a new testing facility at its winter tyre development base, Nayoro Tyre Proving Ground in Hokkaido, Japan.

Falken is expanding its motorsport commitment and will be the new Nürburgring Endurance Series (NLS) sponsor for the 2021 season.

Tyre brand commits to two Porsche 911 GT3 R as it celebrates a decade of racing Porsche at the Nordschleife

This year, the “Falken says tanks” promotional campaign is celebrating its 10th anniversary. This highlight is a welcome occasion for continuing the successful campaign with something special: the campaign is to continue into the new year, extending to January and February, in Germany.

"We are fighting the ring, the weather, the virus" is the message of this year's 24h race film, which Falken will release on its social media channels in December.

With large in-person Christmas gatherings not possible this year, Falken Tyre Europe has planned a special surprise for its European employees.

“All-round talent with good driving characteristics in all weather conditions, balanced steering behaviour and short snow braking distances”

Falken’s parent company, Sumitomo Rubber Industries (SRI) has begun proof of concept testing for its new tyre pressure management solution that enables the remote monitoring of tyre pressures and temperatures, which will be crucial for the safe operation of autonomous vehicles.

The digital marketing specialist Pixelgenau and we have been honoured with the German Design Award 2021 in the “Special Mention” category for the sales campaign “Falken says tanks”.

In questa stagione la marca di pneumatici Falken proroga le cooperazioni con i due top club Borussia Mönchengladbach, Germania, e Atlético Madrid, Spagna.

"Convincing driving characteristics on snowy and wet slopes; quiet rolling noise" are strengths that the independent testers of AUTO BILD Sportcars magazine attested to the Falken EUROWINTER HS01 in its recent winter tyre test in issue 11/2020.

In the major all-season tyre test by AUTO BILD magazine, the Falken EUROALL SEASON AS210 was awarded the accolade of “exemplary”, coming in at fifth place in a total of 32 tested tyres, thereby securing its place among the top ten all-season tyres in the 205/55R16 size.

Once again Falken has proven the reliability of its performance tires and finished the toughest endurance race under the most difficult conditions: 10th and 11th place at the 48th ADAC TOTAL 24h-Race 2020 at Nürburgring.

This year, the ADAC TOTAL 24h race at the Nürburgring is taking place under special circumstances. For the first time in the almost 50-year history of the classic endurance event, it was necessary for the race to be postponed from its original timeslot in May to a new date. The waiting is now over: from 24th until 27th September, what may be the most unusual 24h race in history is set to take place

Having been awarded the accolade of recommended product in the latest tyre test by the Austrian Automobile, Motorcycle and Touring Club (ÖAMTC, in cooperation with ADAC and STC), the current Falken EUROWINTER HS01 is one of the most solid winter tyres for passenger cars. This result also puts it ahead of some of the leading products. In a test field with a total of 15 candidates in the wide-ranging 205/55 R16H format for compact cars and vehicles in the lower mid-range category, the Falcon EUROWINTER HS01 achieved sixth place.

Precautionary Covid-19 measures preclude Thomas Preining and Matteo Cairoli from joining Falken this weekend

As the first ever European tyre brand to do so, we have been nominated with our film for the “International Motor Film Awards 2020” which are going to be presented at the end of November in London

For the tenth time in succession, Falken is launching its “Falken says tanks” sales promotion campaign in Germany and Austria as well as other core European markets of the tyres brand. From 15th September until 30th November 2020, customers in participating stores will receive a prepaid card for refuelling and shopping if they buy Falken winter- or all-season tyres.

Simple to administer five-year guarantee provides compelling reassurance to customers

Some 25 of the world’s best athletes from ten nations are all set to meet at the big Audi Nines Mountain Bike Event, which is taking place from 7th until 12th September 2020 at the Ellweiler Quarry, Birkenfeld in the Hunsrück region of Germany.

A 14th place and a technical failure are the result for Falken at the "ROWE 6-Stunden ADAC Ruhrpokal-Rennen" on the Nürburgring. Nevertheless the team draws a positive balance.

Anche in questa stagione, Falken tiene conto delle esigenze dei conducenti di autovetture e SUV di avere pneumatici invernali sicuri e ha ampliato ancora una volta la gamma di dimensioni di pneumatici invernali integrandola con numerose dimensioni. Ciò vale anche per gli pneumatici quattro stagioni che non garantiscono sicurezza e prestazioni soltanto in inverno, ma tutto l’anno.

First class win for Max Kruse Racing on its debut on Falken highlights ability to switch easily and be competitive with AZENIS race tyres

With the coronavirus pandemic putting visits to dream destinations on hold, Falken Tyres is inviting its social media followers on a special journey with its new “Pass the Wheel” campaign. Three beautifully shot videos will take them on a virtual road trip along some of Europe’s most beautiful roads and passes, travelling from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The Pass the Wheel trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

Falken Tyre Europe, parte del gruppo Sumitomo Rubber-Industries, ha iniziato il 1° luglio in Italia, Spagna e Grecia un’importante campagna promozionale per presentare il programma di affiliazione al nuovo network Falken Zone. L’iniziativa verrà allargata in futuro anche agli altri paesi europei.

After a night shift from Saturday to Sunday, Falken was rewarded with a double finish at the third race of the Nürburgring Endurance Series (NLS) last weekend.

The second round of the Nürburgring Endurance Series season did not go as planned for Falken today.

Falken equips all of Hochtaunus DRK’s emergency vehicles

The season start of the Nürburgring Endurance Series (NLS) was a very special one. After an eight-month break, the engines finally roared again. Surprisingly in the grid: The Falken Porsche 911 GT3 R with Christian Engelhart and Dennis Olsen, who crossed the finish line in eighth place.

Surprise addition to NLS1 field with Christian Engelhart and Dennis Olsen driving Falken’s #3 Porsche Fans will have access to live onboard stream via Falken’s social media

Falken will field brace of 911s in official NLS test session since restrictions lifted and confirms it will race at NLS2 and 3 on July 11th/12th

FALKEN SINCERA SN832 ECORUN ha ottenuto un nuovo, importante riconoscimento. Il podio questa volta è quello di Altroconsumo, la rivista dei consumatori italiani nota per i suoi test comparativi indipendenti e scrupolosi sui più diversi tipi di prodotto.

Falken’s dealers continue to be supported by the brand as it extends the "Falken sagt Tanke" sales campaign until 15th June 2020.

I fan di Falken pongono la famiglia Falken di piloti automobilistici e di drifting dinanzi a sfide

Sumitomo Rubber Industries develops technique deemed “a major step toward” in solving long-standing odour issues surrounding natural rubber

With the lockdown restricting how much we can use our cars for extended periods, tyre brand Falken suggests some quick tips to prevent damage that can occur during longer lay ups.

Falken is once again launching its “Falken says tanks” promotion this spring and is supporting its dealers in the European core markets with its proven sales campaign: End customers who buy a set of Falken summer tyres from 16 inch summer treads AZENIS FK510, AZENIS FK510 SUV, LINAM VAN01, ZIEX ZE310 ECORUN, ZIEX ZE914, WILDPEAK AT or new addition to the Falken portfolio SINCERA SN110 between 15. March and 31. May 2020 will receive a prepaid card for refuelling and shopping. For example, customers in Germany and Austria receive a Shell prepaid card with a credit balance of 20 Euro.

Per la quarta volta consecutiva uno pneumatico estivo Falken si è aggiudicato il premio “esemplare” nel grande test sugli pneumatici estivi AUTO BILD. Il modello di punta di Falken nel segmento Ultra-High-Performance, AZENIS FK510, quest’anno si è di nuovo classificato tra i primi dieci pneumatici estivi testati, raggiungendo la settima posizione.

Instead of Christmas presents for customers, Falken decided last year to support an Offenbach-based non-profit organisation with a donation. Thus "Von Herzen zu Herzen gemeinnützige GmbH" was pleased to receive a donation cheque of 5,000 Euros, which was symbolically presented today by Markus Bögner, COO and President of Falken Tyre Europe GmbH, to the founder and managing director of the organisation, Dirk Lünzer.

Sumitomo Rubber Industries & Ibaraki University establish technique to selectively observe individual materials within tyre rubber to help develop new generation of tyres

“In the Azenis FK510 SUV, Falken is launching an all-round successful tyre that produces a secure, very agile feel on all road conditions.” This is the assessment of the independent testers of Gute Fahrt magazine in their summer tyre test, which this year is focusing on SUV tyres.

Il nuovo modello della serie A1 di Audi è di casa in qualsiasi campo; che sia in città, sulle strade provinciali e sulle autostrade oppure su un leggero sterrato: Audi A1 citycarver, in commercio dall’autunno 2019.

Il nuovo Sincera SN110 di Falken è un prodotto ecologico: risparmia energia grazie alla sua bassa resistenza al rotolamento e offre un eccezionale comfort di rotolamento. Al contempo, stabilisce nuovi standard relativamente alle proprietà di guida. Così lo pneumatico fornisce una reazione di guida molto diretta e brevi distanze di frenata. Entrambi gli aspetti servono alla sicurezza nel traffico e dei passeggeri del veicolo. La novità è disponibile in numerose dimensioni all’arrivo della stagione di riconversione nella primavera del 2020.