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Citytower Offenbach with Falken Logo

The Falken Tyres logo now marks the City Tower in Offenbach – helping to make the City Tower more striking, while confirming the tyre brand’s commitment to its business headquarters on Offenbach’s Market Square. For the next five years, Falken will occupy four floors of the City Tower as office premises for its 180 employees based in Offenbach.

Falken Tyre Europe opened its first branch in Offenbach in 1988, and has been resident in the City Tower for more than ten years. From this headquarters, the company markets and distributes a complete portfolio of tyres for cars, trucks, vans and SUVs, in the role of both OEM and supplier to European aftermarkets. Major car brands rely on the quality of Falken products – among them Volkswagen, which supplies many of its models including the VW Polo, VW Touran, VW Tiguan and VW T-Roc with Falken tyres as standard. Since May 2018, Falken has also supplied tyres for the new Mercedes-Benz G Class. The off-road vehicle is fitted with Falken’s all-terrain WILDPEAK tyres and all-season Falken tyres as original equipment.

One of Falken’s best-selling tyres is the ultra-high performance AZENIS FK510. This model is popular with sportier drivers and repeatedly wins outstanding scores in tyre tests – like the most recent tests held by German motoring magazine auto motor sport, which awarded the AZENIS FK510 the mark of “Recommended” (issue 6/2018).

The overall winner in the summer tyre tests held by the foremost German motoring association, ADAC, was once again from the Falken stable: the Falken SINCERA SN832 ECORUN. It received praise from the test drivers as “an extremely well-balanced summer tyre”, and was voted in first place. Many of Falken’s tyre models are developed by Sumitomo Rubber Europe at its Hanau location.

Last year, sister companies Sumitomo Rubber Europe and Dunlop Tech opened their campus in Hanau Steinheim. In addition to the office facilities, four production halls were created to test and develop both tyres and tyre pressure monitoring systems and produce latex milk.

“Our rapid expansion and growing headcount mean our original plan to house all three subsidiaries of Sumitomo Rubber Industries Ltd. at a single location in Hanau, isn’t possible with the building scheme originally proposed,” comments Markus Bögner, COO and Managing Director of Falken Tyre Europe GmbH on the extension of the lease. "We are growing very quickly and we want to ensure that we create a pleasant and modern working environment that will accommodate both our current and future needs in the new facility. As soon as our staff numbers are finalised, we will resume planning for Hanau."

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Falken launches new social media campaign, “Pass the Wheel”

With the coronavirus pandemic putting visits to dream destinations on hold, Falken Tyres is inviting its social media followers on a special journey with its new “Pass the Wheel” campaign. Three beautifully shot videos will take them on a virtual road trip along some of Europe’s most beautiful roads and passes, travelling from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The Pass the Wheel trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.