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Daniele Picerno new Country Manager for Italy at Falken

From 1 September 2024, Daniele Picerno will take over the position of Country Manager for Italy at Falken. In his new position, he will manage the business in Italy.

Picerno has been with Falken for four years. He initially worked as a sales representative, later specialising as a key account specialist in the car trade. Before joining Falken, he held various positions in the tyre industry, which allowed him to gain extensive experience and knowledge in this sector.

‘I am delighted to have been chosen for this challenge. It makes me proud to be part of a great company like Falken, which continues to believe in and invest in its employees,’ says Picerno, the new Country Manager Italy.

In his new position, he will focus on continuing the long-standing partnership with the distributors and further expanding the Falken Zone retail network.

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