Falken remains official club partner of VfB Stuttgart and official partner of Hamburger SV, as well as sponsor of the HSV women's team

Offenbach-based Falken Tyre Europe GmbH (Falken), a subsidiary of Sumitomo Rubber Industries Ltd., is reaffirming its commitment to top-tier German football by extending its partnerships with VfB Stuttgart and Hamburger SV.

As an official partner of both traditional clubs, Falken has once again secured prominent advertising space in the respective stadiums, along with a strong presence across the clubs’ digital and offline platforms throughout the season. The partnership packages also include extensive hospitality opportunities and the right to use the club logos. With these collaborations, Falken is investing in brand strength and reach.

In Hamburg, the partnership is being taken a step further: as the Official Sponsor of HSV Women, Falken is underscoring the growing importance of women’s football while boosting visibility and reach in this dynamic market segment. The sponsorship package includes several minutes of in-game advertising (via LED or static modules), the opportunity for two children to accompany players onto the pitch at a women’s home match, and a signed HSV Women’s jersey. With this initiative, Falken once again sets an example by promoting diversity and supporting sport at all levels.

“Hamburger SV and VfB Stuttgart are among the most traditional football clubs in Germany and enjoy nationwide recognition. I am convinced that their strong media presence and resulting reach will enable us to connect with a broad target audience and strengthen brand loyalty in the long term,” says Markus Bögner, COO and President of Falken Tyre Europe GmbH.