Falken pays tribute to the fans in its latest Nürburgring 24-hour race film
‘This Is Your Return to The Ring’ is the title of Falken Tyres's latest Nürburgring 24-hour race film, which is set to be released on its social media channels this weekend. Its release coincides with the weekend’s qualifying races for the main 24-hour race taking place at the end of May.
The new two-minute short focuses on the return of fans to the Nürburgring after the two years impacted by the pandemic. It builds on Falken’s 24-hour race film that won Best Event Film at the 2021 International Motor Film Awards titled: ‘Whatever Comes Our Way’.
Released with the hashtag #returntothering, the film is split into two parts. The first 60 seconds gives a review of the 2021 race, which had to take place without spectators. Then, in the second half, the film previews what fans can expect at the Nürburgring this year, featuring some of the best views from the spectator areas. “Without these fans, it’s just a strip of tarmac in the forest,” the film’s narrator states, making it clear it’s the collective enthusiasm of the 200,000 fans trackside that makes the 24-hour race special.
"This film has a different feel because it was shot last year from areas that previously were not accessible due to the presence of spectators," Tobias Kahler, director of the MOTIONCTRL FILMPRODUKTION team’s ninth film for Falken, comments on the launch. "This allowed us to collect footage that is probably unique."
"We are using the film to get the fans in the mood for this year’s 50th anniversary running of the event," Dennis Wilstermann, responsible for marketing at Falken Tyre Europe GmbH, adds. "So, we have deliberately chosen to release it just under three weeks before the start of the race, because we know that it’s the fans who make the 24-hour race at the Nürburgring legendary, not just the action on track."
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