Falken Showcases Tyre Highlights at Automässan 2026 in Gothenburg

At this year’s Automässan in Gothenburg, taking place from 14 to 17 January, Falken Tyre Europe GmbH (Falken) will present a selection of its latest product highlights, underscoring the brand’s extensive expertise in high-performance, ultra-high-performance, EV, and off-road segments. The models on display reflect Falken’s commitment to combining innovative technologies with everyday usability and an attractive price-performance ratio.

Among the featured products are four standout tyre models from Falken’s current portfolio. These include the e. ZIEX, a tyre specifically developed to meet the demands of electric vehicles. The e. ZIEX impresses with its balanced combination of low rolling resistance and excellent wet grip. Thanks to its high proportion of sustainable and recycled raw materials, it is also particularly environmentally friendly.

Another highlight is the Falken ZIEX 320, one of the brand’s most popular tyres, designed for sporty drivers who refuse to compromise on comfort. This versatile all-rounder not only delivers dynamic handling but also offers an ideal balance of performance, efficiency, and comfort for everyday driving.

For demanding off-road conditions, Falken introduces the WILDPEAK R/T 01, engineered to provide adventurers with maximum traction both on and off the road. Its innovative hybrid tread design combines the best features of all-terrain and mud-terrain tyres, making it an excellent choice for heavy pickups and off-road vehicles.

Falken is synonymous with advanced technology and performance, which is why the AZENIS FK520 is another must-see at the stand. This latest-generation ultra-high-performance tyre is specially developed for sports cars, delivering maximum precision and top-tier safety.

With this selection, Falken once again demonstrates its broad market positioning and ability to meet diverse driver needs – from performance enthusiasts to SUV owners and off-road adventurers. Trade visitors are invited to learn more about the technical features, innovations, and applications of these tyres at the stand.

There will also be plenty of entertainment: in addition to its tyre portfolio, Falken will showcase an original PDC dartboard and a handball signed by the German national handball team in 2024.

Visit Falken at Hall A02:62.