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The Falken-produced film “Why we race”, released in July 2024, is on the nomination list of the coveted International Motor Film Award. The almost three-minute clip managed to secure a place on the shortlist for the award in the category “Best Event Film”.
Falken’s films are already a mainstay on the nomination and winner lists of the International Motor Film Awards. This is the fifth year in which a film by Falken has been nominated. Falken has been fortunate enough to take home the coveted trophy twice. “Whatever comes your way” (2021) and “A Monument to the Art of Racing” (2023) have been awarded the coveted award in the category “Best Event Film”.
This year's film “Why We Race” shows why Falken risk so much to win. It explores the question of what attracts Falken to the Nürburgring year after year, always in the hope of setting another milestone in motorsports history. The result is a 2.5-minute clip that, in addition to interesting information, also conveys a great deal of emotion and thus truly reflects different facets of the fascination for the legendary Nürburgring. The clip was released on Falken’s social media channels, where it has already achieved almost three million clicks shortly after its release.
The International Motor Film Awards honour outstanding achievements in directing and production in the automotive and motorsport sectors. The Awards are supported by experts from the automotive industry and prominent personalities from the film and television industry. The prestigious awards ceremony and the unveiling of the winners will take place in London in October.
Dennis Wilstermann, Assistant Manager Marketing at Falken Tyre Europe GmbH, emphasises the importance of participating in such high-profile events: “The nomination for the International Motor Film Awards is a special honour for us. Being recognised for our efforts in such a prestigious event from among such strong competition shows that we can stand our ground with our passion and dedication in a high-profile, demanding environment.”
This year Falken Tyre Europe GmbH is continuing its commitment to local institutions in Offenbach and is donating almost 6,000 euros in total. The donations will benefit four important initiatives that are actively involved in the areas of sport, social affairs and education and make an invaluable contribution to the community in the city of Offenbach.
Tyres for electric and hybrid vehicles have to satisfy special requirements: they should offer low rolling resistance, guarantee optimum traction on all surfaces and be able handle heavy loads at the same time. The Falken tyres meet these requirements. Since May 2023 and November 2023, Falken Tyre Europe has been supplying its e. ZIEX AO model in the 235/65R18 H XL and 255/60R18 H XL sizes to the Audi plant in Ingolstadt, where the successful AUDI Q6 e-tron is currently leaving the production lines.
Falken Tyre Europe GmbH will be making changes to its management team for January 2025: Thomas Langer will be taking over as Sales Director Germany Replacement at Falken. Thomas Langer began his career at Falken in 2010 as a sales representative for the region of Bavaria and Saxony/Thuringia and has been responsible for southern Germany as regional sales manager since 2018.