Press
From 1 September 2024, Daniele Picerno will take over the position of Country Manager for Italy at Falken. In his new position, he will manage the business in Italy.
Picerno has been with Falken for four years. He initially worked as a sales representative, later specialising as a key account specialist in the car trade. Before joining Falken, he held various positions in the tyre industry, which allowed him to gain extensive experience and knowledge in this sector.
‘I am delighted to have been chosen for this challenge. It makes me proud to be part of a great company like Falken, which continues to believe in and invest in its employees,’ says Picerno, the new Country Manager Italy.
In his new position, he will focus on continuing the long-standing partnership with the distributors and further expanding the Falken Zone retail network.
Falken är redan rustad för vintern på bästa sätt! Utöver att utöka vinterdäckssortimentet med flera storlekar, erbjuder Falken även helårsdäcket Falken EUROALL SEASON AS220 PRO i en ny storlek denna säsong.
On the occasion of the cinema release of “TRANSFORMERS ONE” on the 10th of October 2024, Falken Tyre Europe GmbH and Pneuhage Reifen- und Autoservice are launching a campaign under the motto “PIMP MY DREAM”. The promotion campaign takes place from the 15th of September to the 15th of October 2024 and offers participants the chance to make a dream worth €2,222 come true. We are your lucky fairy: no matter whether you’d like a car or a holiday, or whether you have another dream – the lucky winner gets to decide what the money is going to be “transformed” into.
Falken Tyre Europe GmbH is delighted to announce that the winter edition of our “Falken says fill up” campaign is taking place in 16 countries this year. Just in time for the changeover season, Falken customers who opt for a set of winter or all-season tyres from 16 inches in the period from 15 September to 30 November 2024 will receive a fuel voucher. In addition, customers get the opportunity to win additional prizes such as the trip of a lifetime to Illinois, including flights, hotel rooms and a 7-day road trip on Route 66.