Press
Falken Tyre Europe GmbH (Falken) reports that its parent company, Sumitomo Rubber Industries, Ltd. (SRI), announced at its Board of Directors meeting on November 27, 2025, that it will change the names of seven of its subsidiaries in Europe, North America, Australia and the Pacific region. This includes Falken, whose future name, following registration in the commercial register, is expected to be Dunlop Tyre Europe GmbH in January 2026.
In January 2025, SRI acquired the trademark rights to Dunlop for passenger car tyres in Europe, North America and Oceania. This will enable the company to operate its tyre business worldwide under the Dunlop brand in the future, excluding certain regions and products. As part of its long-term corporate strategy “R.I.S.E. 2035,” which was presented in March 2025, SRI announced that it would place the Dunlop brand at the centre of its future business activities.
The planned rebranding is part of a global brand strategy that aims to strengthen the value of the Dunlop brand and establish it as the preferred choice for customers in Europe. This encompasses not only the products themselves, but interfaces such as service, customer experience and corporate image.
While Dunlop will take the leading position as a premium brand, Falken will remain an important brand in SRI's portfolio, serving the mid-price segment. Another budget brand will be introduced at a later date.
• New FALKEN EUROALL SEASON AS220 provides dependable all-weather performance for compact and mid-size cars and SUVs • New tyre is the first from FALKEN to feature VARIO CORE technology, supporting reliable, safe driving experience for all powertrains • Broader FALKEN winter tyre line-up includes AS220 PRO, WILDPEAK A/T and EUROWINTER HS02, HS02 PRO – an option for every type of driver
Autumn is tyre change time. For FALKEN, it also marks the start of one of the most established promotional campaigns of the year. With the “Falken says fill up!” promotion, FALKEN is once again offering attractive buying incentives in 2026, and together with retail partners, creating added momentum for winter sales.
After finishing second overall the day before, FALKEN Motorsports moved up one more position: On Sunday, Tim Heinemann and Morris Schuring won the 66th ADAC ACAS Cup, the ninth round of the 2026 ADAC RAVENOL Nürburgring Endurance Series (NLS). The duo had already secured pole position that morning in their teal-and-blue No. 44 Porsche 911 GT3 R and then left nothing to chance in the four-hour race. Adverse weather conditions, including heavy rain at times, created extremely difficult conditions and led to numerous accidents on the legendary Nordschleife.