Press
Falken Tyre Europe GmbH had the great pleasure of welcoming its partners and customers from across southwestern Europe to the first in-person gathering of the ‘Falken Zone’, held yesterday evening. More than 200 companies from Spain, France, Italy, and Greece accepted the invitation to Palma de Mallorca to celebrate an important milestone with Falken: the fifth anniversary of the Falken Zone. The agenda features engaging meetings and events, providing the perfect opportunity for exchanging ideas and gaining new perspectives.
Established in 2020, the ‘Falken Zone’ was initially launched in Italy, Spain, and Greece, laying the groundwork for the rebranding of the former ‘Falken Points’. France and Portugal soon followed. A new logo marked this pivotal phase in the evolution of the Falken community. The program offers dealers and wholesalers a range of partnership models that go beyond marketing materials to include hands-on support in training, marketing, and communications. This also encompasses digital tools for customer acquisition, dealer matchmaking assistance, and Falken-branded hardware such as tyre displays, point-of-sale furniture, and workwear.
What began as a purely digital platform during the pandemic has grown into a vibrant and successful community across five countries. With over 1,000 partners, Falken Zone now stands as a symbol of international cooperation and partnership.
“Your trust and dedication are the foundation of our shared success,” said Markus Bögner, Managing Director and President of Falken Tyre Europe GmbH, during the welcome address on Wednesday evening. “This journey is more than a business meeting – it stands as a powerful symbol of solidarity, dialogue, and shared vision.”
The event not only marks a significant anniversary, but also offers a valuable setting for personal connections, networking, and mutual inspiration.
“Thank you for being part of the Falken Zone,” came the closing message. “Enjoy the event – and the journey ahead.”
Falken Tyre Europe GmbH (Falken) reports that its parent company, Sumitomo Rubber Industries, Ltd. (SRI), announced at its Board of Directors meeting on November 27, 2025, that it will change the names of seven of its subsidiaries in Europe, North America, Australia and the Pacific region. This includes Falken, whose future name, following registration in the commercial register, is expected to be Dunlop Tyre Europe GmbH in January 2026.
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