Press
Falken’s latest film, “Why We Race” was named ‘Best Event Film’ at this year’s International Motor Film Awards, which took place at Alexandra Palace, London on Friday 04 October 2024.
With 2024 marking the fifth year in which a piece by Falken has been nominated for the prize, this was also the third time the global tyre brand has taken home the trophy – with “Whatever Comes Our Way” (2021) and “A Monument To The Art Of Racing” (2023) both being previous winners.
With over 3.6 million views to-date, the award-winning film was created in collaboration with Motionctrl and Tobias Kahler. Released in July, it follows the relentless pursuit and unwavering passion of the Nürburgring 24-hour race.
Amongst the fog that dominated this year’s storyline, “Why We Race” showcases the ceaseless dedication, the drive for perfection and the spirit of endurance that fuels our quest – year after year, hour after hour, lap after lap.
Dennis Wilstermann, Assistant Manager Marketing at Falken Tyre Europe GmbH, explains: “Winning ‘best event film’ at the International Motor Film Awards is a special honour for us. Being recognised for our efforts in such a prestigious event from among such strong competition shows that we can stand our ground with our passion and dedication in a high-profile, demanding environment. Congratulations to everyone but especially Tobias Kahler and his talented team.”
The International Motor Film Awards honour outstanding achievements in directing and production in the automotive and motorsport sectors and are supported by experts from the across industry as well as representatives from the film and television industry.
• New FALKEN EUROALL SEASON AS220 provides dependable all-weather performance for compact and mid-size cars and SUVs • New tyre is the first from FALKEN to feature VARIO CORE technology, supporting reliable, safe driving experience for all powertrains • Broader FALKEN winter tyre line-up includes AS220 PRO, WILDPEAK A/T and EUROWINTER HS02, HS02 PRO – an option for every type of driver
Autumn is tyre change time. For FALKEN, it also marks the start of one of the most established promotional campaigns of the year. With the “Falken says fill up!” promotion, FALKEN is once again offering attractive buying incentives in 2026, and together with retail partners, creating added momentum for winter sales.
After finishing second overall the day before, FALKEN Motorsports moved up one more position: On Sunday, Tim Heinemann and Morris Schuring won the 66th ADAC ACAS Cup, the ninth round of the 2026 ADAC RAVENOL Nürburgring Endurance Series (NLS). The duo had already secured pole position that morning in their teal-and-blue No. 44 Porsche 911 GT3 R and then left nothing to chance in the four-hour race. Adverse weather conditions, including heavy rain at times, created extremely difficult conditions and led to numerous accidents on the legendary Nordschleife.