Press
Falken Tyre Europe GmbH is delighted to announce that the winter edition of our “Falken says fill up” campaign is taking place in 16 countries this year. Just in time for the changeover season, Falken customers who opt for a set of winter or all-season tyres from 16 inches in the period from 15 September to 30 November 2024 will receive a fuel voucher. In addition, customers get the opportunity to win additional prizes such as the trip of a lifetime to Illinois, including flights, hotel rooms and a 7-day road trip on Route 66.
The promotion campaign has been very successful among Falken customers and partners in the past. The impressive number of participants clearly reflects this. At the same time, participating retailers across Europe will be provided with promotional materials which they can distribute online and offline to their customers and set up in their specialist stores. The initiative has proven to be an essential part of supporting dealers at the point of sale.
“Our promotion campaign not only offers an additional incentive for consumers to choose our tyres and benefit from additional prizes, but our business customers benefit from it as well. Our advertisement through wide-reaching online and offline channels regularly attracts new customers, who then come and buy new tyres,” says Markus Bögner, President and CSO of Falken Tyre Europe GmbH about the start of the campaign.
The vouchers are adjusted according to the specific country and may therefore vary.
Falken Tyre Europe GmbH, the Offenbach-based subsidiary of Japanese tyre manufacturer Sumitomo Rubber Industries Ltd., is once again demonstrating its commitment to the local community: the company is supporting this year's family festival in Offenbach with a support of €5,000.
Falken Tyre Europe GmbH had the great pleasure of welcoming its partners and customers from across southwestern Europe to the first in-person gathering of the ‘Falken Zone’, held yesterday evening. More than 200 companies from Spain, France, Italy, and Greece accepted the invitation to Palma de Mallorca to celebrate an important milestone with Falken: the fifth anniversary of the Falken Zone. The agenda features engaging meetings and events, providing the perfect opportunity for exchanging ideas and gaining new perspectives.
The 53rd edition of the ADAC RAVENOL 24-hour race at the Nürburgring was an event full of emotions – with a promising start for Falken Motorsports, an unprecedented race interruption, and a premature end for both Porsche 911 GT3 R.