Press
Since December 2024, Falken Tyre Europe GmbH has been the official tyre partner of the Professional Darts Corporation (PDC). Following a successful first year, Falken has decided to extend the partnership until November 2026.
The new World Champion will be crowned on 3 January 2026 at London’s Alexandra Palace, marking the start of the 2026 season. In terms of prize money and audience capacity, the 2025/26 World Darts Championship is breaking all records: for the first time in the history of darts, the winner’s prize will amount to £1,000,000 – part of a total prize fund of £5,000,000.
Last year, Falken showcased its presence at every PDC tournament, including several events featuring its own activation game, prize draws and exclusive meet-and-greets with well-known darts players such as Max Hopp. As part of the extended partnership, Falken will also be present at international tournaments of the PDC World Series of Darts – including events in the USA, Australia, New Zealand and many more.
“We are delighted to extend our partnership with the PDC World Darts Championship,” comments Markus Bögner, Managing Director and President of Falken Tyre Europe GmbH. With its international reach and a dynamic, sports-oriented target audience, Falken is the perfect partner for the PDC. Furthermore, the attractive winner’s prize reflects the strong demand and significantly contributes to Falken’s high brand visibility.”
Adam Perfect, Head of Commercial at the PDC stated: “We are proud to partner with Falken as a global partner of the PDC and align with the worldwide reach of their brand across key darts markets. We look forward to continue working with their expert team to build a deeper connection with darts fans across multiple touchpoints of the partnership.”
Falken is reinforcing its position as a sporty, multi-segment tyre brand at THE TIRE COLOGNE 2026. The exhibition presence addresses the passenger car, off-road and commercial vehicle sectors alike, with a strong focus on the design of technical performance characteristics for use under realistic operating conditions.
Despite a strong performance, Falken Motorsports did not have the necessary racing luck at this year’s ADAC RAVENOL 24h Nürburgring. After an impressive comeback, the Japanese tyre manufacturer’s team was forced to end the race prematurely in the first half following an unfortunate accident. Up until that point, Klaus Bachler, Morris Schuring, Sven Müller, and Tim Heinemann had been battling for top positions in front of more than 350,000 spectators along the Nordschleife, steadily working their way up the field with consistently fast lap times.
The tyre brand Falken, which belongs to Dunlop Tyre Europe GmbH has been selected as one of three finalists for the inaugural Service Award. Presented by the Federal Association of Tyre Retailers and Tyre Repairers (BRV, Bonn), this new award recognises those in the tyre industry who, from the retail sector’s perspective in the passenger car/light commercial vehicle tyre segment, stand out for exceptional service and a trust-based partnership.