News


Falken to cooperate with Max Kruse Racing in 2021

Falken is expanding its motorsport engagement and will partner with Max Kruse Racing in the new season. In addition to the two Porsche 911 GT3 R, a VW Golf GTI TCR #10 will carry the iconic Falken Motorsports colours and will be driven by Benjamin Leuchter and Andreas Gülden.

“Tanks” campaign to continue in January and February 2021

This year, the “Falken says tanks” promotional campaign is celebrating its 10th anniversary. This highlight is a welcome occasion for continuing the successful campaign with something special: the campaign is to continue into the new year, extending to January and February, in Germany.

FALKEN fortsätter satsa på fotboll

Falken förlänger samarbetet med de båda toppklubbarna Borussia Mönchengladbach i Tyskland och Atlético Madrid i Spanien med ytterligare en säsong.

In 2020, FALKEN is playing an increasing role in the 24-hour race, whether virtually, on TV or live from the circuit

This year, the ADAC TOTAL 24h race at the Nürburgring is taking place under special circumstances. For the first time in the almost 50-year history of the classic endurance event, it was necessary for the race to be postponed from its original timeslot in May to a new date. The waiting is now over: from 24th until 27th September, what may be the most unusual 24h race in history is set to take place

Falken winter tyres awarded “recommended” test review

Having been awarded the accolade of recommended product in the latest tyre test by the Austrian Automobile, Motorcycle and Touring Club (ÖAMTC, in cooperation with ADAC and STC), the current Falken EUROWINTER HS01 is one of the most solid winter tyres for passenger cars. This result also puts it ahead of some of the leading products. In a test field with a total of 15 candidates in the wide-ranging 205/55 R16H format for compact cars and vehicles in the lower mid-range category, the Falcon EUROWINTER HS01 achieved sixth place.

Falken celebrates 10th anniversary of its “Tanks” campaign

For the tenth time in succession, Falken is launching its “Falken says tanks” sales promotion campaign in Germany and Austria as well as other core European markets of the tyres brand. From 15th September until 30th November 2020, customers in participating stores will receive a prepaid card for refuelling and shopping if they buy Falken winter- or all-season tyres.

Audi Nines Mountainbike presented by Falken

Some 25 of the world’s best athletes from ten nations are all set to meet at the big Audi Nines Mountain Bike Event, which is taking place from 7th until 12th September 2020 at the Ellweiler Quarry, Birkenfeld in the Hunsrück region of Germany.

Safely through the winter with Falken tyres

This season, Falken is once again responding to the requirements of car and SUV drivers for safe winter tyres, having extended its range of winter tyres to include several additional dimensions. This also applies to the Falken all-season tyres, which offer safety and a great performance in both the winter and all year round.

Falken launches new social media campaign, “Pass the Wheel”

With the coronavirus pandemic putting visits to dream destinations on hold, Falken Tyres is inviting its social media followers on a special journey with its new “Pass the Wheel” campaign. Three beautifully shot videos will take them on a virtual road trip along some of Europe’s most beautiful roads and passes, travelling from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The Pass the Wheel trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

Bad luck for Falken

The second round of the Nürburgring Endurance Series season did not go as planned for Falken today.

8th place for Falken at the NLS-opening at Nürburgring

The season start of the Nürburgring Endurance Series (NLS) was a very special one. After an eight-month break, the engines finally roared again. Surprisingly in the grid: The Falken Porsche 911 GT3 R with Christian Engelhart and Dennis Olsen, who crossed the finish line in eighth place.

“FALKEN says tanks”– Sales campaign to be launched again

Falken is once again launching its “Falken says tanks” promotion this spring and is supporting its dealers in the European core markets with its proven sales campaign: End customers who buy a set of Falken summer tyres from 16 inch summer treads AZENIS FK510, AZENIS FK510 SUV, LINAM VAN01, ZIEX ZE310 ECORUN, ZIEX ZE914, WILDPEAK AT or new addition to the Falken portfolio SINCERA SN110 between 15. March and 31. May 2020 will receive a prepaid card for refuelling and shopping. For example, customers in Germany and Austria receive a Shell prepaid card with a credit balance of 20 Euro.

Falken donates for charity in Offenbach

Instead of Christmas presents for customers, Falken decided last year to support an Offenbach-based non-profit organisation with a donation. Thus "Von Herzen zu Herzen gemeinnützige GmbH" was pleased to receive a donation cheque of 5,000 Euros, which was symbolically presented today by Markus Bögner, COO and President of Falken Tyre Europe GmbH, to the founder and managing director of the organisation, Dirk Lünzer.

Falken tyres for the Audi A1 citycarver

In every area at home – whether in the city, on country roads and motorways or on light terrain - is the new model of Audi’s A1 Series: the Audi A1 citycarver, commercially available since autumn 2019.